News
TWU business dean has expert pulse on Super Bowl ads
2/6/25
For roughly a quarter-century, Rama Yelkur, a PhD, has been analyzing Super Bowl commercials on their effectiveness in connecting with audiences and advancing the promotional value of everything from potato chips to automobiles. Yelkur and several business students will be tuned in this Sunday to analyze the latest crop of Super Bowl commercials to add to her growing body of research. And this year, she and her team will be watching carefully for emerging predictors of commercial success.
TWU online programs in education, business, nursing among U.S. News’ best
1/21/25
U.S. News & World Report has recognized graduate online programs in education and nursing and bachelor’s online programs in business at Texas Woman’s University as being among the nation’s best.
Beta Gamma Sigma honor society offers career boost for students
12/12/24
Texas Woman’s MBA student Bridget Hadnot-Roberts is the first president of the newly formed Beta Gamma Sigma student organization.
Career prospects coming into focus for dual degree student
12/2/24
In just four years, Haydee Madrigal finished an associate’s degree, earned a bachelor’s degree and is one year into the Master of Healthcare Administration and Master of Business Administration dual degree at Texas Woman’s. One of her highlights at TWU has been the Health Care Administration program’s new immersion sequence, which launched in Fall 2024.
HR student gains valuable lesson as State Fair intern
11/25/24
Amanda Stafford's State Fair experience went way beyond amusement rides and mouth-watering fare. The human resource management major recently completed an internship for the State Fair and learned a lot of life lessons.