News
TWU Bold LeadHERship Roundtable program provides training to women leaders
2/22/22
Texas Woman’s College of Business and the Jane Nelson Institute for Women’s Leadership both are dedicated to advancing women leaders, and through their new partnership program, the TWU Bold LeadHERship Roundtable, they are continuing to do just that for Houston women leaders of color.
TWU marketing graduate uses educational experiences to launch career
11/17/21
For Texas Woman’s students, new experiences are the key to success after graduation, as December 2021 marketing graduate Delaney Mallory discovered during her time with the College of Business.
TWU business graduate overcomes obstacles to achieve educational dreams
11/15/21
Students come to Texas Woman’s for a variety of reasons, but the main one is the opportunity to achieve their educational and professional dreams in a caring and supportive environment, as December 2021 dual MBA and MHA graduate Nimishakumari Ahir de Ahir has successfully done.
TWU establishes American Marketing Association chapter
9/29/21
Texas Woman’s is starting a student chapter of the American Marketing Association (AMA), which provides ways for marketers and academics to connect with the people and resources they need to be successful.
Adapting in challenging times: Advertising responses in a pandemic
9/28/21
As advertisers entered 2020, they had big plans with creative new ad campaigns. Then March came—and everything changed. Professor David Rylander, PhD, and Associate Professor Jeffrey Radighieri, PhD, discuss how businesses and organizations can continue to connect with customers in such a challenging time.