Marketable Skills
The Marketable Skills for the College of Business are divided into the Mission-Based Core Skills that all students develop through the core courses. These are shown as the five components below. In addition, there are Discipline-Based Marketable Skills that are developed through courses taken in the major.
The Core Skills and Discipline-Based Skills are presented for each COB major. For each Skill, the discipline-specific application and the general employment application is shown and the courses where that skill is obtained.
Professional Proficiency Discipline-Based Skills:
- Critical Thinking
- Diversity
- Ethical Reasoning
- Teamwork
- Analytical Competence
Marketable Skills: Business Administration
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| Core Skills | BBA Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Critical Thinking | Ability to process information and apply theoretical insights in an applied industry context. | Required for working in fast-changing industry environments. |
BUS 3013 Business Law and Ethics; MGT 3313 Business Analytics; MGT 4333 Business Policy |
| Analytical Competence | Ability to collect and analyze information, problem-solve, and make decisions |
Knowledge of using spreadsheets, tables, and decision tools to understand and evaluate data (i.e. financial, survey, secondary, observational). Management theories and methods used in analytical analysis in business. |
ACCT 2043 Fundamentals of Accounting I; ACCT 2053 Fundamentals of Accounting II; FIN 3053 Business Finance; MGT 3003 Principles of Management; MGT 4333 Business Policy; MGT 4563 Operations Management; MKT 3113 Principles of Marketing; BUS 3013 Business Law and Ethics; MGT 3313 Business Analytics; MGT 3533 Management Information Systems; BUS 3183 Introduction to International Business; ECO 1013 Principles of Microeconomics; ECO 1023 Principles of Macroeconomics |
| Teamwork | Working well with teams to complete project work. | With the increased use of matrix organizational structures in today’s workplace, efficient and effective teamwork is essential to career success. Vital components of successful teamwork include learning and applying methods for group creation, role formation, successful team communication, and ability to produce results. |
MGT 3003 Principles of Management; MGT 4333 Business Policy; MGT 4563 Operations Management; BUS 3163 Business Communications |
| Ethical Reasoning | Ability to analyze and evaluate ethical situations in the workplace. | Ethical failures have hurt companies and destroyed millions of dollars in shareholder value. For this reason, firms seek individuals who understand and act in ethical ways. |
BUS 3053 Business Finance; MGT 3003 Principles of Management; MGT 4333 Business Policy; MKT 3113 Principles of Marketing; BUS 3013 Business Law and Ethics; MGT 3533 Management Information Systems; BUS 3183 Introduction to International Business; ECO 1013 Principles of Microeconomics; ECO 1023 Principles of Macroeconomics |
| Diversity | Understanding the importance and positive performance implications of a diverse workplace while understanding how to best manage in a diverse environment. | Today’s workplace is growing more diverse and firms seek job candidates who can operate in this diverse environment. |
MGT 3003 Principles of Management; MGT 4333 Business Policy; MGT 4563 Operations Management; MKT 3113 Principles of Marketing; BUS 3163 Business Communications |
| Effective Written Communication | Ability to effectively communicate through writing. | Writing well is critical in today’s workplace. This is applied in the ability to write effective emails, craft effective presentations, and develop organizational whitepapers. |
MGT 3003 Principles of Management; MGT 4333 Business Policy; MKT 3113 Principles of Marketing; BUS 3013 Business Law and Ethics; BUS 3163 Business Communications; MGT 3533 Management Information Systems; ECO 1013 Principles of Microeconomics; ECO 1023 Principles of Macroeconomics |
| Discipline-Based Skills | BBA Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Leadership | Excellent grasp of leadership theory and practice. | Ability to effectively make decisions, lead and follow in work settings. |
MGT 3003 Principles of Management; MGT 4333 Business Policy |
| Strategic planning | SWOT analysis, CPM, environmental scanning. | Ability to effectively analyze and evaluate the internal and external environment that the firm operates in. | MGT 4333 Business Policy |
| Excel | Create and format data as tables and graphs; perform basic arithmetic functions. | Analyze organization and client data Prepare reports, charts, and other common business uses of Microsoft Excel. | MGT 3313 Business Analytics |
| Employee motivation | Excellent grasp of theories of motivation. | Influence other employees to perform well at work. | MGT 3003 Principles of Management |
| Budget analysis | Understanding financial data. | Ability to read financial statements, spreadsheets, tables, and other decision tools used in the workplace. |
ACCT 2043 Fundamentals of Accounting; ACCT 2053 Fundamentals of Accounting II; FIN 3053 Business Finance; MGT 4333 Business Policy |
| Business communication skills | Effectively communicate through a variety of mediums and modes. | Effectively communicate information, both written and verbal, to reach the desired needs of the firm. |
BUS 3163 Business Communications; MGT 4333 Business Policy |
Marketable Skills: Accounting
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| Core Skills | Accounting Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Critical Thinking |
Ability to identify problems and determine the best solutions. Ability to assess risk. Ethical reasoning. |
Efficiency in problem-solving. Use of audit techniques to identify control weaknesses. Understanding and flowcharting systems. Ethical reasoning. |
ACCT 3043 Intermediate Accounting (Analyzing situations to determine proper methods; Ethical cases to consider effects of decisions); ACCT 3013 Cost Accounting (use of multiple cases); ACCT 4423 Auditing (Flowcharting & identifying control weaknesses) |
| Analytical Competence |
Ability to think analytically. Ability to use analytical tools to make decisions. |
Effectiveness in problem-solving. Efficient use of common analytical tools. |
MGT 2203 Business Analysis; ACCT 3023 Intermediate Accounting I; ACCT 3043 Intermediate Accounting II; ACCT 3103 Cost Accounting; MGT 3313 Business Analytics; ACCT 4423 Auditing |
| Diversity | Ability to work well within a diverse organization. | Working in diverse teams for auditing, tax, internal projects, and consulting projects. |
MGT 3003 Principles of Management; BUS 3013 Business Law and Ethics; BUS 3183 International Business |
| Ethical Reasoning |
Ethical reasoning. Objectivity, independence, due to professional care. Conflict resolution. |
Required ethics education for CPAs, CMAs, and other accounting professionals. |
BUS 3013 Business Law and Ethics; ACCT 3023 Intermediate Accounting I; ACCT 3043 Intermediate Accounting II; ACCT 3103 Cost Accounting; ACCT 3063 Income Tax Accounting I; ACCT 4423 Auditing |
| Skill 5 Teamwork | Ability to be an effective worker in team situations. |
Audit teams. Tax teams. Project management teams. |
ACCT 3023 Intermediate Accounting I (Team projects and team classwork on cases); ACCT 3043 Intermediate Accounting II Team projects and team classwork on cases); MGT 4333 Business Policy |
| Discipline-Based Skills | Accounting Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
|
Generally Accepted Accounting Principles (FASB and GASB) |
Preparing proper journal entries for business transactions and adjustment. Preparing financial statements and footnotes. Correcting errors in financial records. |
Ability to perform a variety of financial accounting functions in for-profit and not-for-profit business entities. |
ACCT 3023 Intermediate Accounting I; ACCT 3043 Intermediate Accounting II; ACCT 4023 Advanced Accounting; ACCT 4183 Governmental and Not-For-Profit Acct |
|
Generally Accepted Auditing Principles |
Knowing and applying general, fieldwork and auditing reporting standards. |
Ability to assist in performing external and internal audits of various business entities. Ability to assist external and internal auditors with an audit of a business. |
ACCT 4423 Auditing |
|
Basic Individual and Entity Tax Law |
Ability to know, apply and research tax law as it relates to individuals and business entities. |
Preparing individual tax returns. Preparing entity tax returns. Providing tax planning advice. |
ACCT 3063 Income Tax Accounting I; ACCT 4163 Income Tax Accounting II |
|
Excel Skills |
Import, parse and filter data for use in Excel. Create formatted and well-organized spreadsheet data. Create pivot tables. Create horizontal and vertical lookups. Write formulas and models in Excel. Use present and future value. Use if/then and other conditional formatting functions. |
Considered a basic and necessary skill for all accounting positions. Analyzing organizational and client data. Preparing tables, reports, charts. Use in analytical computations and quantitative decision-making |
ACCT 3023 Intermediate Accounting I (includes Microsoft Excel Level I Training); ACCT 3043 Intermediate Accounting II (Extensive use of Excel); ACCT 4023 Advanced Accounting (Extensive use of Excel); ACCT 4173 Accounting Information Systems (Extensive use of Excel) |
| QuickBooks and other Accounting Software |
Recording accounting transactions and adjustments. Preparing financial statements. Preparing other financial reports |
Ability to process accounting transactions and adjustments for external and internal purposes for all types of business entities. Knowledge of one accounting package is easily transferable to any software package used by business entities. |
ACCT 4173 Accounting Information Systems |
|
Tax Preparation Software |
Preparing individual, corporate and partnership tax returns using tax software. |
Preparing individual tax returns. Preparing entity tax returns. |
ACCT 3063 Income Tax Accounting I; ACCT 4163 Income Tax Accounting II |
Marketable Skills: Finance
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| Core Skills | Finance Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Analytical Competence |
Ability to use analytical tools to make decisions. Analyze and make strategic decisions about investment portfolios, capital budgeting and capital structure. |
Assist businesses in making capital budgeting capital structure decisions. Assist firms and individuals in investment portfolio planning with appropriate risk-return tradeoffs. Effective problem-solving. |
MATH 1703 Elementary Statistics I; MATH 2203 Business Analysis I; FIN 3053 Business Finance; FIN 3133 Investments; FIN 3313 Business Analytics; FIN 4243 Financial Management; FIN 4263 Finance Policy and Strategy |
| Critical Thinking |
Ability to identify problems and determine the best solutions. Ability to assess risk. Ethical reasoning. |
Efficiency in problem-solving. Ethical reasoning. |
ECO 1013 Principles of Microeconomics; ECO 1023 Principles of Macroeconomics; FIN 3053 Business Finance; FIN 3133 Investments; FIN 4243 Financial Management; FIN 4253 Financial Planning; FIN 4263 Finance Policy and Strategy; ECO 3063 Money and Banking |
| Diversity | Ability to work well within a diverse organization. | Working in diverse teams including international teams. |
BUS 3013 Business Law and Ethics; BUS 3183 International Business |
| Ethical Reasoning |
Ethical reasoning. Objectivity, independence, due professional care. Conflict resolution. Corporate governance. Firm behavior in society. |
Maintaining a company’s ethics policy. Making ethical decisions in companies. Avoiding conflicts between personal interest and those of the companies. |
FIN 3053 Business Finance; BUS 3013 Business Law and Ethics |
| Teamwork | Ability to be an effective worker in team situations. |
Project management teams. |
FIN 4263 Finance Policy and Strategy; MGT 4333 Business Policy |
| Discipline-Based Skills | Finance Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Professional Proficiency | Excellent understanding of finance concepts. | Requisite knowledge for working in the field of finance and business overall. |
FIN 3053 Business Finance; ACCT 3063 income Tax Accounting I; FIN 3133 Investments; FIN 4243 Financial Management; FIN 4253 Financial Planning; FIN 4263 Finance Policy and Strategy; ECO 3063 Money and Banking |
| Time Value of Money |
Capital budgeting, financial security valuation. |
Financial Planning, retirement planning, forecasting and business investment decision making. |
FIN 3053 Business Finance; FIN 3133 Investments; FIN 4243 Financial Management; FIN 4253 Financial Planning; FIN 4263 Finance Policy and Strategy |
| Cash Flow Analysis |
Measuring a firm’s cash flows. Working capital management. Firm’s project analysis. |
Financial analysis, firm valuation, capital budgeting |
FIN 3053 Business Finance; FIN 4243 Financial Management; FIN 4263 Finance Policy and Strategy |
| Microsoft Excel |
Regression and other data analysis tools. Charts and other visualization. Pivot tables, filter and sort. Business investment analysis. Use if/then conditional scenarios. Use present value and future value. Use yield, internal rate of return and other return functions. Use bond valuation and accrual function. Cash flow evaluation and sensitivity analysis. |
Required skill for all finance positions, financial analysis, preparing tables, reports, charts, analytical computations and decision-making. |
MGT 3313 Business Analytics FIN 4263 Finance Policy and Strategy |
| Capital Markets |
Raise capital in the primary and secondary capital markets with both debt and equity securities. Operate as a buyer and seller in the secondary capital markets. Understand the roles of the SEC. Institutional investing. Understand stock exchanges. Work with pension and mutual funds. |
Raising capital for business organizations, complying with governmental regulations relating to debt and equity securities, assist businesses and individuals in buying and selling equity and debt instruments in the secondary markets. |
FIN 4243 Financial Management; FIN 3133 Investments; FIN 4253 Financial Planning; ECO 3063 Money and Banking |
| Analysis of Financial Statements | Finding the strengths and weakness of a company, for internal corporate use or for capital market investors. |
Financial analysis, enabling a firm to make better economic decisions. |
ACCT 2043 Fundamentals of Accounting I; ACCT 2053 Fundamentals of Accounting II; FIN 3053 Business Finance |
Marketable Skills: Human Resource Management
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| Core Skills | HR Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Analytical Competence |
Analyze and interpret data to make human resource management decisions. |
Analyze and interpret data to make business decisions. |
ACCT 2043 Fundamentals of Accounting I; ACCT 2053 Fundamentals of Accounting II; MGT 3003 Principles of Management; BUS 3013 Business Laws and Ethics; FIN 3053 Business Finance; MKT 3223 Principles of Marketing; MGT 3313 Business Analytics; MGT 3533 Management Information Systems; BUS 4333 Business Policy; BUS 3183 Introduction to International Business; MGT 4223 Human Behavior in Business Administration; MGT 4273 Management of Compensation; MGT 4303 Employment Staffing |
| Critical Thinking |
Problem solving within human resource management or across functions. |
Problem solve and develop solutions to business issues. |
ACCT 2043 Fundamentals of Accounting I; ACCT 2053 Fundamentals of Accounting II; MGT 3003 Principles of Management; BUS 3013 Business Laws and Ethics; FIN 3053 Business Finance; MKT 3223 Principles of Marketing; MGT 3313 Business Analytics; MGT 3533 Management Information Systems; BUS 4333 Business Policy; MGT 4563 Operations Management; BUS 3183 Introduction to International Business; MGT 3253 Labor Management Relations; MGT 3273 Human Resource Management; MGT 4013 Alternative Dispute Resolution; MGT 4103 Training and Development; MGT 4223 Human Behavior in Business Administration; MGT 4273 Management of Compensation; MGT 4293 International Human Resource Management; MGT 4303 Employment Staffing; MGT 4453 Legal Issues in Human Resource Management |
| Diversity | Manage and promote a diverse workforce. Diversity awareness and training. | Manage and promote a diverse workforce. |
MGT 3003 Principles of Management; MKT 3223 Principles of Marketing; MGT 4333 Business Policy; MGT 4563 Operations Management; BUS 3183 Introduction to International Business; MGT 3273 Human Resource Management; MGT 4223 Human Behavior in Business Administration; MGT 4293 International Human Resource Management; MGT 4453 Legal Issues in Human Resource Management |
| Ethical Reasoning |
Make human resource decisions in an ethical manner. |
Make ethical business decisions. |
MGT 3003 Principles of Management; BUS 3013 Business Laws and Ethics; MKT 3223 Principles of Marketing; MGT 4333 Business Policy; BUS 3183 Introduction to International Business; MGT 3253 Labor Management Relations; MGT 3273 Human Resource Management; MGT 4013 Alternative Dispute Resolution; MGT 4103 Training and Development; MGT 4223 Human Behavior in Business Administration; MGT 4273 Management of Compensation; MGT 4293 International Human Resource Management; MGT 4303 Employment Staffing; MGT 4453 Legal Issues in Human Resource Management |
| Teamwork | Work with others in the human resource department and across the organization. |
Work within and across functions in an organization to help the organization perform at a high level. |
MGT 3003 Principles of Management; MGT 4333 Business Policy; MGT 4563 Operations Management; MGT 4223 Human Behavior in Business Administration; MGT 4303 Employment Staffing |
| Discipline-Based Skills | HR Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
|
Staffing |
Execute job analyses, write job descriptions, forecast human resource needs, recruit talent, apply selection tools, and make hiring decisions. | Staff each position in an organization with the right talent. |
MGT 3273 Human Resource Management; MGT 4303 Employment Staffing |
|
Training and Development |
Train employees for their current jobs and develop employees for future jobs within the organization. |
Prepare employees for jobs, so they can perform at a high level. |
MGT 3273 Human Resource Management; MGT 4103 Training and Development |
|
Compensation and Benefits |
Develop compensation and benefits plans to be competitive in the labor market. |
Enable the organization to be competitive for talent in the labor market and motivate and retain current employees. |
MGT 3273 Human Resource Management; MGT 4273 Managing Compensation |
|
Performance Management |
Develop performance management systems to evaluate the performance of employees. |
Evaluate employee performance to help ensure organization-level goals are met. |
MGT 3273 Human Resource Management |
|
Employment Law |
Understand employment law to deliver all aspects of human resource management legally. |
Assist employees and managers with following labor laws and avoiding labor law related lawsuits. |
MGT 3273 Human Resource Management; MGT 4453 Legal Issues in HR Management |
Marketable Skills: Management
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| Core Skills | Management Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Critical Thinking |
Ability to process information and apply theoretical insights in an applied industry context. |
Required for working in fast-changing industry environments. |
BUS 3013 Business Law and Ethics; MGT 3313 Business Analytics; MGT 4333 Business Policy |
| Analytical Competence |
Ability to collect and analyze information, problem-solve, and make decisions. |
Knowledge of using spreadsheets, tables, and decision tools to understand and evaluate data (i.e. financial, survey, secondary, observational). |
ACCT 2043 Fundamentals of Accounting; ACCT 2053 Fundamentals of Accounting II; FIN 3053 Business Finance; MGT 3003 Principles of Management; MGT 4333 Business Policy; MGT 4563 Operations Management; MKT 3113 Principles of Marketing; BUS 3013 Business Law and Ethics; MGT 3313 Business Analytics; MGT 3533 Management Information Systems; BUS 3183 Introduction to International Business; ECO 1013 Principles of Microeconomics; ECO 1023 Principles of Macroeconomics |
| Teamwork | Working well with teams to complete project work. | With the increased use of matrix organizational structures in today’s workplace, efficient and effective teamwork is essential to career success. Vital components of successful teamwork include learning and applying methods for group creation, role formation, successful team communication and ability to produce results. |
MGT 3003 Principles of Management; MGT 4333 Business Policy; MGT 4563 Operations Management; BUS 3163 Business Communications |
| Ethical Reasoning |
Ability to analyze and evaluate ethical situations in the workplace. |
Ethical failures have hurt companies and destroyed millions of dollars in shareholder value. For this reason, firms seek individuals who understand and act in ethical ways. |
FIN 3053 Business Finance; MGT 3003 Principles of Management; MGT 4333 Business Policy; MKT 3113 Principles of Marketing; BUS 3013 Business Law and Ethics; MGT 3533 Management Information Systems; BUS 3183 Introduction to International Business; ECO 1013 Principles of Microeconomics; ECO 1023 Principles of Macroeconomics |
| Diversity | Understanding the importance and positive performance implications of a diverse workplace while understanding how to best manage in a diverse environment. |
Today’s workplace is growing more diverse and firms seek job candidates who can operate in this diverse environment. |
MGT 3003 Principles of Management; MGT 4333 Business Policy; MGT 4563 Operations Management; MKT 3113 Principles of Marketing; BUS 3163 Business Communications |
| Effective Written Communication | Ability to effectively communicate through writing. | Writing well is critical in today’s workplace. This is applied in the ability to write effective emails, craft effective presentations and develop organizational whitepapers. |
MGT 3003 Principles of Management; MGT 4333 Business Policy; MKT 3113 Principles of Marketing; BUS 3013 Business Law and Ethics; BUS 3163 Business Communications; MGT 3533 Management Information Systems; ECO 1013 Principles of Microeconomics; ECO 1023 Principles of Macroeconomics |
| Discipline-Based Skills | Management Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
|
Leadership |
Excellent grasp of leadership theory and practice. | Ability to effectively make decisions, lead and follow in work settings. |
MGT 3003 Principles of Management; MGT 4333 Business Policy |
|
Strategic planning |
SWOT analysis, CPM, environmental scanning. |
Ability to effectively analyze and evaluate the internal and external environment that the firm operates in. |
MGT 4333 Business Policy |
|
Data analysis and presentation |
Create and format data as tables and graphs; perform basic arithmetic functions; understanding of Excel including pivot tables and analysis functions. |
Analyze organization and client data Prepare reports, charts, and other common business uses of Microsoft Excel. |
MGT 3313 Business Analytics |
|
Employee motivation |
Excellent grasp of theories of motivation. |
Influence other employees to perform well at work. |
MGT 4223 Human Behavior in Business Administration; MGT 3003 Principles of Management |
|
Budget analysis |
Understanding financial data. |
Ability to read financial statements, spreadsheets, tables, and other decision tools used in the workplace. |
ACCT 2043 Fundamentals of Accounting; ACCT 2053 Fundamentals of Accounting II; FIN 3053 Business Finance; MGT 4333 Business Policy |
|
Business communication skills |
Effectively communicate through a variety of mediums and modes. | Effectively communicate information, both written and verbal, to reach the desired needs of the firm. |
BUS 3163 Business Communications; MGT 4333 Business Policy |
Marketable Skills: Marketing
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| Core Skills | Marketing Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Critical Thinking |
Identify problems and opportunities and determine best solutions. Apply marketing concepts to real-world cases. |
Efficiency in problem solving. Understanding and predicting the impact of the macro-environment on marketing strategies. Use of marketing concepts to develop effective strategies. |
MKT 3113 Principles of Marketing; MKT 4113 Marketing Research; MKT 4133 Promotion Strategy; MKT 4353 International Marketing; MKT 4393 Marketing Analytics; MKT 4553 Advanced Marketing |
| Analytical Competence |
Think analytically. Use analytical tools to make decisions |
Effectiveness in problem solving. Efficient use of common analytical tools for marketing analysis |
MKT 4113 Marketing Research; MKT 4393 Marketing Analytics; MKT 4553 Advanced Marketing |
|
Diversity |
Work well within a diverse organization. Adapt strategies based on individual or group differences |
Working in diverse teams. Learning about diversity and differences and how that affects marketing strategy. |
MKT 3113 Principles of Marketing; MKT 4133 Promotion Strategy; MKT 4213 Consumer Behavior; MKT 4353 International Marketing; MKT 4553 Advanced Marketing |
| Ethical Reasoning |
Apply ethical reasoning. Sustainability impacts on people, planet and profits. |
Being able to make decisions that are ethical and socially responsible. |
MKT 3113 Principles of Marketing; MKT 4093 Principles of Selling; MKT 4113 Marketing Research; MKT 4133 Promotion Strategy; MKT 4213 Consumer Behavior; MKT 4353 International Marketing; MKT 4553 Advanced Marketing |
| Teamwork | Ability to be an effective worker in team situations. |
Project management teams. Strategy development teams. |
MKT 4113 Marketing Research; MKT 4353 International Marketing; MKT 4553 Advanced Marketing |
| Discipline-Based Skills | Marketing Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
|
Target Marketing Analysis |
Identifying target markets. Profiling market segment differences. |
Profiling actual and potential target markets for a business. |
MKT 3113 Principles of Marketing; MKT 4213 Consumer Behavior MKT 4353 International Marketing MKT 4553 Advanced Marketing |
|
Consumer Behavior Analysis |
Consumer buying process. Influences on consumer buying and behaviors. |
Understanding how a business’s customers make decisions and use the product. Understanding what can appeal to customers and what can influence or motivate them. |
MKT 3113 Principles of Marketing; MKT 4093 Principles of Selling; MKT 4113 Marketing Research; MKT 4213 Consumer Behavior; MKT 4353 International Marketing; MKT 4393 Marketing Analytics; MKT 4553 Advanced Marketing |
|
Product/Branding Strategy |
Understanding product mixes and life cycles. Understanding branding and positioning. Devising branding and positioning strategy. |
Effectively managing a company’s product mix. Developing effective brands. Identifying and communicating a brand’s position (i.e., image). |
BUS 3113 Principles of Marketing; BUS 4133 Promotion Strategy; BUS 4353 International Marketing; BUS 4553 Advanced Marketing |
| Promotion Skills |
Promotion mix tools. Promotion strategies and appeals. |
Devise an optimal mix of promotion tools to accomplish objectives. Design effective messages and appeals for the targeted audience. |
MKT 3113 Principles of Marketing MKT 4093 Principles of Selling; MKT 4133 Promotion Strategy MKT 4353 International Marketing MKT 4553 Advanced Marketing |
| Distribution/ Retailing Strategy |
Supply and distribution channels. Logistics of moving products. Channel and retail strategies. |
Establish effective channels of distribution to meet customer needs. Get products to customers in efficient and effective ways. |
MKT 3113 Principles of Marketing MKT 4353 International Marketing MKT 4553 Advanced Marketing |
| Pricing Applications |
Pricing strategies, pricing math. |
Setting effective prices and policies. Understanding the basic dynamics of costs and profitability in relation to prices. |
BUS 3113 Principles of Marketing; BUS 4393 Marketing Analytics; BUS 4553 Advanced Marketing |
| Written Communication |
Writing marketing plans and reports. Writing to report research or analytics. Writing to promote and sell. |
Internal planning and reporting. Outside communication with stakeholders. |
MKT 3113 Principles of Marketing MKT 4093 Principles of Selling MKT 4113 Marketing Research MKT 4133 Promotion Strategy MKT 4213 Consumer Behavior MKT 4353 International Marketing MKT 4393 Marketing Analytics MKT 4553 Advanced Marketing |
Marketable Skills: MBA
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| Core Skills | MBA Specific Application | General Employment Application | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Analytical Competence |
Ability to collect and analyze information, problem-solve and make decisions. |
Knowledge of using spreadsheets, tables, and decision tools to understand and evaluate data (i.e. financial, survey, secondary, observational). |
MGT 5263 Organizational Behavior and Business Adm; MGT 5663 Decision Analysis for Managers; MKT 5153 Research Methods in Business |
| Critical Thinking |
Solving problems by applying knowledge to cases and challenges in organizations. |
Use feedback from employees, environment, benchmarking, and innovation to generate multiple solutions, creative idea and effective strategies, understanding the industry/ general environment |
MGT 5236 Organizational Behavior and Business Adm; MGT 5893 Business Strategy and Policy |
|
Diversity |
Grasp knowledge of theory and legal statutes pertaining to workplace discrimination and diversity. |
Implement fair selection practices and equal employee treatment while leveraging the benefits of workplace diversity. |
MGT 5263 Organizational Behavior and Business Adm; BUS 5933 Business Ethics and Legal Environment |
| Ethical Reasoning |
Recognize and solve ethical dilemmas from assigned cases and grasp the theory of ethics in the workplace. |
Make ethical decisions and create or support an ethical organizational climate. |
MGT 5263 Organizational Behavior and Business Adm; BUS 5933 Business Ethics and Legal Environment |
| Teamwork | Work with teams on projects and/or grasp concepts related to group dynamics. |
Ability to work with teams in a workplace setting and effectively manage workgroups. Vital components of successful teamwork include learning and applying methods for group creation, role formation, successful team communication, team management and ability to produce results. |
MGT 5263 Organizational Behavior and Business Adm; MGT 5893 Business Strategy and Policy |
Marketable Skills: HCA
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HCA Marketable Skills based on the CAHME accreditation model of four domains and 26 competencies.
| Core Skills (Domains) | HCA Specific Application | General Employment Application (Competencies) | Courses in Which Covered (course number and title) |
|---|---|---|---|
| Communication and Interpersonal Effectiveness |
Giving and receiving of verbal and non-verbal information between an individual and other individuals or groups, including individuals and groups that represent the diverse populations of the Program’s target market. “Interpersonal effectiveness” involves competencies associated with developing and maintaining effective, inclusive working relationships with others. |
Competencies include communications, listening, observing and relationship building, collaboration, oral and/or written communication. |
HCA 5223 Strategic Organization Theory Management Practice; HCA 5463 Research Methods in Health Care Administration; HCA 5393 Health Law and Ethics; HCA 5343 Human Resources; HCA 5363 Leadership & Career Development in Health Care Administration; HCA 5443 Operations Analysis; HCA 5483 Population Health Management; HCA 5493 Performance Measurement and Quality in Health Care; HCA 5533 Management Accounting for Health Care Organizations; HCA 5633 Health Policy Analysis; HCA 5933 Capstone in Health Care Administration; HCA 5763 Marketing for Health Services |
| Critical Thinking, Analysis and Problem Solving |
The appropriate use of information, data and judgment to inform sound management decisions. |
Competencies include analytical thinking, financial management, information seeking, performance measurement and process management. |
HCA 5103 Foundations of Health Services; HCA 5223 Strategic Organization Theory Management Practice; HCA 5463 Research Methods in Health Care Administration; HCA 5513 Financial Accounting in Health Care Administration; HCA 5393 Health Law and Ethics; HCA 5343 Human Resources; HCA 5363 Leadership & Career Development in Health Care Administration; HCA 5443 Operations Analysis; HCA 5473 Health Information and Management Science; HCA 5483 Population Health Management; HCA 5493 Performance Measurement and Quality in Health Care; HCA 5533 Management Accounting for Health Care Organizations; HCA 5543 Health Care Finance; HCA 5623 Economics of Health Care; HCA 5633 Health Policy Analysis; HCA 5393 Health Law and Ethics; HCA 5933 Capstone in Health Care Administration; HCA 5793 The Continuum of Care; HCA 5743 Alternative Systems of Health Care Delivery; HCA 5763 Marketing for Health Services; HCA 5902 Issues/Trends in Health Administration (Variable Titles) |
|
Management and Leadership |
A student’s ability to successfully pursue organizational goals that involve getting things done through and in collaboration with others. |
Competencies include governance, change leadership, human resource management, initiative, IT management, organizational awareness, project management and strategic orientation. |
HCA 5103 Foundations of Health Services; HCA 5223 Strategic Organization Theory Management Practice; HCA 5513 Financial Accounting in Health Care Administration; HCA 5393 Health Law and Ethics; HCA 5343 Human Resources; HCA 5363 Leadership & Career Development in Health Care Administration; HCA 5443 Operations Analysis; HCA 5473 Health Information and Management Science; HCA 5483 Population Health Management; HCA 5493 Performance Measurement and Quality in Health Care; HCA 5533 Management Accounting for Health Care Organizations; HCA 5543 Health Care Finance; HCA 5623 Economics of Health Care; HCA 5633 Health Policy Analysis; HCA 5933 Capstone in Health Care Administration |
| Professionalism and Ethics |
Upholding high professional and ethical standards. |
Competencies include accountability, acting with integrity, achievement orientation, ethical decision-making, professionalism, life-long learning and self-confidence. |
HCA 5103 Foundations of Health Services; HCA 5223 Strategic Organization Theory Management Practice; HCA 5463 Research Methods in Health Care Administration; HCA 5513 Financial Accounting in Health Care Administration; HCA 5393 Health Law and Ethics; HCA 5253 Organizational Behavior in Health Care Administration; HCA 5343 Human Resources; HCA 5363 Leadership & Career Development in Health Care Administration; HCA 5443 Operations Analysis; HCA 5473 Health Information and Management Science; HCA 5483 Population Health Management; HCA 5493 Performance Measurement and Quality in Health Care; HCA 5533 Management Accounting for Health Care Organizations; HCA 5543 Health Care Finance; HCA 5623 Economics of Health Care; HCA 5633 Health Policy Analysis; HCA 5933 Capstone in Health Care Administration; HCA 5793 The Continuum of Care; HCA 5763 Marketing for Health Services |
Page last updated 9:50 AM, October 24, 2023