News

TWU alum finds purpose in Rangers outreach program

Jesse Malone, who graduated from TWU in 2017 with a bachelor’s degree in marketing, is the senior manager of the Academy Outreach and Education Programs at the Texas Rangers Baseball Club. She is beginning her 10th season with the Rangers after  starting as a youth ballpark intern when she was a junior at TWU.

MAK College hosts a Pioneers in Business Alumni and Networking event

The Merrilee Alexander Kick College of Business and Entrepreneurship held a Pioneers in Business Alumni and Networking event on Thursday, March 20, 2025. 

A panel of five MAK College alumni shared their journey, insights and advice with business students. Following the event, students were invited to network with faculty, alumni and their fellow students. 

Scholarships ease path for TWU business students

Crystal Filbeck and Erin Wimberly received scholarships from the North Texas Society for Human Resource Management. The scholarships will assist the two Texas Woman’s Merrilee Alexander Kick College of Business and Entrepreneurship students in finishing their degrees. Filbeck is working on her BBA in Human Resource Management, while Wimberly is pursuing an MBA with an emphasis in Human Resource Management. Both students are graduating in December 2025. 

TWU business dean has expert pulse on Super Bowl ads

For roughly a quarter-century, Rama Yelkur, a PhD, has been analyzing Super Bowl commercials on their effectiveness in connecting with audiences and advancing the promotional value of everything from potato chips to automobiles. Yelkur and several business students will be tuned in this Sunday to analyze the latest crop of Super Bowl commercials to add to her growing body of research. And this year, she and her team will be watching carefully for emerging predictors of commercial success.

TWU online programs in education, business, nursing among U.S. News’ best

U.S. News & World Report has recognized graduate online programs in education and nursing and bachelor’s online programs in business at Texas Woman’s University as being among the nation’s best.