News
TWU establishes American Marketing Association chapter
9/29/21
Texas Woman’s is starting a student chapter of the American Marketing Association (AMA), which provides ways for marketers and academics to connect with the people and resources they need to be successful.
Adapting in challenging times: Advertising responses in a pandemic
9/28/21
As advertisers entered 2020, they had big plans with creative new ad campaigns. Then March came—and everything changed. Professor David Rylander, PhD, and Associate Professor Jeffrey Radighieri, PhD, discuss how businesses and organizations can continue to connect with customers in such a challenging time.
TWU leadership chapter earns national recognition
9/27/21
The Texas Woman’s chapter of the National Society of Leadership and Success (NSLS) achieved the status of Founder’s List by demonstrating outstanding effort in the area of chapter best practices and completing its 10 Pillars of Success. The TWU chapter is among the top chapters nationwide being recognized for their commitment and effort to hit this milestone.
The Great Resignation: Could microaggressions play a role at your company?
9/13/21
In recent news headlines, there have been many reports about the Great Resignation that has erupted this year. In June, approximately 10 million job openings were available making a new monthly record since the Great Resignation began. Associate Professor Jason R. Lambert, PhD, examines the causes rooted in social justice issues and perceived differential treatment at work.
What COVID has taught us about working from home
8/30/21
In the spring of 2020, employees virtually everywhere experienced a collision of work and family responsibilities when the pandemic forced them to work from home. College of Business Visiting Assistant Professor Shelia Hyde, PhD, presents findings about the experience and offers tips for helping employees thrive, whether in continued remote working conditions or returning to the office.