Brand Guidelines

Need a logo?

Logo Elements

Logo Mark

• The logo mark is created from intersecting pathways inspired by the fountain on the main campus
  
• The mark is set in the brand color maroon, PMS 202
• The logo mark may be used independently from the logotype elements, such as on-campus signage, social media where the name of the university is already known and special projects from the Chancellor's office

Logotype

• The logotype is made from a custom typeface and should not be edited or retyped
• “TEXAS WOMAN’S” is set in the brand maroon while “UNIVERSITY” is in 100% black
• The logotype may be used independently from the logo mark in areas where space does not allow room for both elements together and approved by M&C design services or the licensing office

Logo Approvals

Logos must be created by Marketing & Communication. Instructions for specific uses include:

• On-campus signage must be created or facilitated by Marketing & Communication and Facilities
• Social media profile pictures must be created by the Marketing & Communication Social Media Team
• Special projects from the Chancellors Office or campus presidents must be created by Marketing & Communication

Logo Lockups

Full University Name

Abbreviated University Name

These abbreviated versions are for internal marketing communications use only. Refer all brand guideline questions or comments to:

Renee Thompson
Manager, Design Services
marcomdesign@twu.edu
940-898-3455

Horizontal Lockup

Secondary Logos

One-Color Logos

• One-color versions of the logo exist for use when the logo appears on a colored background or when printing methods restrict the use of color or amount of colors
• The one-color logo elements can be used in the two full name lockups and follow all the same usage rules as the corresponding primary, full-color versions, except for the background color restrictions

Color Palette

Primary Colors

Maroon MUST be the most dominant color in any design where color is permitted. You may use black and/or screen of black to create gray to accent your design. 

Secondary colors may be used to accent the TWU maroon. Omitting the white of the page and black of text and other elements, the remaining colors should be at least 60 percent maroon.

Secondary Colors

Typography

Montserrat

If you cannot access a paid license of the above fonts, the free Google font, Montserrat, is an approved alternative. 

Download the Montserrat font here

Tagline: Boldly Go

The official university tagline is Boldly Go.

Altering the tagline to include other words or using it in conjunction with other phrases is not permitted. For example, “Boldly Walk” or “Boldly Dine” are not appropriate uses of the tagline. Altering the tagline detracts from the main messaging and visual identity of the official tagline.

The "Boldly Go" tagline may be used in any number of forms (following other aspects of standards such as typography/color). There is not an official tagline logo that must be consistently used on all items or materials. You may use one of the official typefaces. Provided below is a tagline for use on items in the Gotham typeface.

Download PNG Tagline files

Social Media

Logos

Taken directly from Abbreviated Logo Lockup

1/8 of diameter padding around

Downloadable Hi-Resolution Logo

Right-click the logo to save it or copy it.

Department Social Media Templates

• Profile pictures for departments on social media will always feature the fountain by itself, with the department name written in close proximity in the format of "TWU - (Department Name)"
• All university social media accounts must use the profile photos provided and accounts must be registered with Marketing and Communications. Refer any questions or comments to socialmedia@twu.edu 

Guide for Promotional Items

• Use an approved vendor when ordering promo items
• Include the TWU logo when university funds are used to purchase the items
• If the departmental logo is not legible in the promotional item imprint area, you may use one of the main university logos and the full name of the department below
• The size and scale of the department name must be secondary to the size and scale of the TWU logo and not within the areas of isolation for the logo
• The department name must be in Museo Sans font in all caps

See all Approved Vendors

Learn more about Licensing

Guide for High-End Apparel

High-end accessories, jewelry and footwear designs may use the TWU fountain mark alone without including the university name or abbreviation with prior approval from Licensing and Marketing.

Guide for T-Shirt Designs

Shirt Color

• Shirt fabric must be maroon, white or gray
  
• "Heathered" maroon is also approved
• Ink can be white or maroon. The maroon must strive to match PMS 209

No other ink or shirt color is permitted without prior approval.

The official TWU Maroon is Pantone 202. Because of the variance in fabric materials and dying methods, TWU matches to PMS 209 on clothing materials to more consistently approximate the official TWU maroon.

Recommended embroidery: Madeira Thread 1384

Vendors

• T-shirts must be produced by a licensed preferred vendor
• Preferred vendors will submit all artwork for approval through the licensing system for you
• Shirts may be purchased from any approved vendor list, the following are recommended due to confirmed quality:
  • Denton Depot
  • San Bay Studio
  • Groggy Dog (MUST be paid using a purchase order rather than a PCard)

University Designations

• Shirts must be produced with an official university logo
• Approved logos can be requested from marketing at marcomdesign@twu.edu or preferred vendors have access to official logos
• Please make sure you read the TWU Branding Style Guide before submitting your design to marketing

Approvals

• Shirts must be approved before the order is submitted

Not sure who approves your shirt? Select the appropriate department below:

Restrictions on Logo Use

• The TWU logo cannot be used on any communication that may be deemed to support, advocate or solicit a contribution for any political party or organization
• All communications with the TWU logo and name must have nonpartisan messaging
• All references to political parties or entities should be in academic context only

This policy applies to any application where the TWU logo might be used. For questions regarding logo usage please contact marcomdesign@twu.edu.

Oakley

While the university does not restrict the artistic characterization of the TWU mascot, Oakley, to a singular interpretation of the barn owl, when used as a caricature of the official mascot, every effort should be made to ensure the integrity of the original mascot, including the use of the colors maroon and white.

Page last updated 10:43 AM, October 15, 2024