Promoting Events

Add to Website

Adding the event to your department's website is the first step to promoting TWU events. The event page should include information about the event, photos (if you have any) and how to register for the event (if applicable). 

Compile all event website content into an MSWord or Google Docs document and submit it to as a website update. The web team or your department's content manager will help get the event on the website.

TWU Calendar of Events

The TWU Calendar of Events shows events across the university. You can add an event yourself. If your department website has a Featured Events feed, make sure you select your department in the drop-down menu (more than one department can be selected for events to automatically feed onto more than one website.

Read instructions to submit an event to the calendar.

Inside TWU

After you have submitted to the TWU Calendar of Events, send a request to mention your event in the Inside TWU newsletter for faculty and staff.

Distributed on Wednesdays, Inside TWU features information about all three TWU campuses. To submit an item, email by noon Tuesday of the week of publication. Be sure to include the link to your event page on your website.

The Lasso

Contact The Lasso, TWU's student newspaper, at to request a calendar listing and/or article, or to purchase an advertisement.

Social Media

Share your event information and any images to TWU's social media manager for possible promotion on TWU's main accounts. Contact us at

The TWU Events accounts are also a great resource to reach current students on social media. Contact Amy Evans,

Post event information using your department’s official social media accounts and tag TWU's main accounts (@txwomans on Instagram and Twitter and @TexasWomansUniversity on Facebook). Be sure to include a link to your website or the event on the TWU Calendar of Events to provide readers with more information.

Use relevant hashtags such as #TXWomans and #twuevents.

Digital Signage

TWU maintains digital signage on all three campuses. You can create a slide to show on this signage to promote your event. The signage boards are operated by various groups at TWU. Check out the details on the ITS Service Center website.

Student Newsletters


Student Life's Design Services team manages an undergraduate student newsletter faculty and staff can submit events open for students to attend.

Submit to the Denton Undergraduate Student Newsletter

The Graduate School manages a graduate student newsletter that is distributed once a month. Contact Scott Wright to submit an event open to graduate students.


Dallas Student Life maintains a student newsletter for Dallas campus students that distributes every Friday. Contact Kiara Butler to submit an event.


Houston Student Life maintains a student newsletter for Houston campus students that distributes every Friday. Contact Deb Unruh to submit an event.


Event Promotion FAQ

What about the TWU home page?

Is your event is open to – and of interest to – the general public? If so, we may be able to include it in the Events section of the TWU home page, depending on how many other events are going on at the same time. Before we can put anything on TWU Home, your event needs to be published on the TWU Calendar of Events and, if possible, your department’s website.

Can Marketing & Communication send out a news release?

You may request a news release on an event if it meets the following criteria:

  • The event is open to the general public
  • The event is of interest to the general public
  • The event is scheduled at a date and time accessible to the general public
  • The event has been added to the TWU Calendar of Events and your department website

To request a news release, email Matt Flores at least three weeks prior to the event. Be sure to include the date, subject, time, location and information as to why the general public should be interested in attending.

Please note: Requests will be prioritized according to the above criteria, and at peak times not all requests may be fulfilled. Sending a news release to the media does not guarantee publication. Media outlets determine which events they publish.

Page last updated 2:26 PM, July 20, 2022