125th Brand Guidelines
There are set standards and rules for the usage of The TWU 125th Anniversary logos. Because the logos are a fundamental element of all Texas Woman’s University brand identification, these standards have been established to ensure consistency wherever and however it is displayed. While this document contains guidance for basic applications of the logos, it cannot anticipate all possible uses.
The TWU 125th logos may be used in lieu of any general TWU brand logos from January 1, 2026-December 31, 2026, in celebration of the 125th anniversary of the university. The use of the 125th logos is permitted for materials created for events or promotions occurring in 2026 with prior approval from Marketing and Communication.
These logos follow the same usage guidelines and approval requirements as the TWU general brand logos. The use of the 125th logos are not required on materials that will continue to be used after December 31, 2026. Materials with the 125th logo are not permitted for use after December 31, 2026 unless they are a memento or commemorative piece celebrating the anniversary.
Any applications of the Texas Woman’s University logo not directly addressed here - or applications that cause usage questions to arise that are not answered here - will require prior approval.
Refer all brand guideline questions or comments to:
Marketing and Communications
Renee Thompson-Victory, Director of Design Services
940-898-3455
rthompson@twu.edu
Download 125th Assets
Find TWU 125th Anniversary logos, assets and more for download below.
Primary 125th Logo Options
- This is the primary 125th logo and must be the first choice when selecting a 125th logo for use
- May be substituted for other logos when space or size restraints are an issue
Maroon Logo
- Must be color matched to PMS 202
- Cannot be used on dark backgrounds
- Cannot be edited from original format
- PMS 209 may be substituted for fabric and thread colors for promotional items
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White Logo
- Cannot be used on light backgrounds
- Cannot be edited from original formats
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Black Logo
- Used when the maroon or white logo cannot be used
- For use on black and white prints & giveaway items made of metal
- Cannot be used on dark backgrounds
- Cannot be edited from original format
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Secondary Horizontal 125th Logo Options
- This is the Secondary 125th logo and must be the second choice when selecting a 125th logo for use
- May be substituted for other logos when space or size restraints are an issue
Maroon Logo
- Must be color matched to PMS 202
- Cannot be used on dark backgrounds
- Cannot be edited from original format
- PMS 209 may be substituted for fabric and thread colors for promotional items
/prod01/twu-cdn-pxl/media/images/marketing-communication/Maroon-Secondary-Horizontal.jpg)
White Logo
- Cannot be used on light backgrounds
- Cannot be edited from original formats
Black Logo
- Used when the maroon or white logo cannot be used.
- For use on black and white prints & giveaway items made of metal
- Cannot be used on dark backgrounds
- Cannot be edited from original format
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Simplified 125th Logo Options (limited usage)
- Simplified 125th logo is used when the Primary and Secondary logos are too large or complex for use
- Usage examples may include pens and pencils with ultra horizontal imprint areas that are small in size
- Use this logo when legibility is a concern for materials
2 Color
- Must be color matched to PMS 202 and 100% black
- If you can use 2 colors this is the preferred option over the full maroon option
- Cannot be used on dark backgrounds
- Cannot be edited from original format
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1 Color Maroon Logo
- Must be color matched to PMS 202
- Use if you only have 1 color as an option
- Cannot be used on dark backgrounds
- Cannot be edited from original format
/prod01/twu-cdn-pxl/media/images/marketing-communication/1-Color-Maroon.jpg)
White Logo
- Cannot be used on light backgrounds
- Cannot be edited from original format
/prod01/twu-cdn-pxl/media/images/marketing-communication/White-Logo.jpg){kind=logo}
Black Logo
- Used when the maroon or white logo cannot be used
- For use on black and white prints & giveaway items made of metal
- Cannot be used on dark backgrounds
- Cannot be edited from original format
/prod01/twu-cdn-pxl/media/images/marketing-communication/Black-Logo.jpg){kind=logo}
Area of Isolation
- Area around the logo is based off the height of the “N” in the word “Woman’s” as indicated above
- Text, headlines and graphics must not violate this area
- Text, headlines and graphics may be further away than “N” space
- These same spacing requirements apply to the all versions of the logo as well
/prod01/twu-cdn-pxl/media/images/marketing-communication/Area-of-Isolation-125th-400px.jpg)
Colors
Maroon
- PMS | 202C
- CMYK | 9 100 64 48
- RGB | 133 9 42
- HEX | 850928
/prod01/twu-cdn-pxl/media/images/marketing-communication/Maroon.jpg)
White
- PMS | N/A
- CMYK | 0 0 0 0
- RGB | 255 255 255
- HEX | FFFFFF
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Typography
- Museo Sans is the typeface the logo is customized from
- Gotham BOLD is used in the logo for the word “ASSOCIATION.”
- If you do not have access to Museo Sans or the Gotham font family the free Google font Montserrat is an acceptable font substitution. Each individual must have a purchased license to use Museo Sans or Gotham fonts.
- If the use of another font is needed for mood or tone of designed piece please acquire approval though Marketing and Communication
- Promotional items must use Museo Sans, Gotham or Montserrat
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Social Media
All university social media accounts must continue to use the official pre-sized profile photo provided and account(s) must be registered with Marketing and Communication. Refer any questions or comments to socialmedia@twu.edu.
- Pre-sized profile photo may be used only by official TWU pages only
- Will work in square and circle profile images
- The 125th logos are not permitted for use as a profile photo for any pages other than the Main TWU social media channels
Facebook Cover Image Banner
- Can be used on cover image or as text in the bio on social media profiles of official Alumni Association pages
- Request the cover image art through socialmedia@twu.edu
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Social Media Engagement Best Practices
- Highlight TWU alumni with concise, engaging posts—just one or two sentences—paired with an eye-catching photo to capture attention
- Prioritize original content over shared posts. Avoid using links in the post itself and instead, place them in the comments or the “Link in Bio.”
- Maintain consistency and focus on evergreen content that remains relevant over time
Celebratory Collateral
The following collateral is approved for use by official TWU Employees and Leadership.
125th Email Signatures
- Can be used from Jan 1, 2026 - Dec. 31, 2026
- Cannot be edited from the original format
- There are static and animated presized versions available at the link below
- Recommended format below
- Download the logo for Email Signatures here
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125th Stationery
- Printed stationery (business cards, envelopes, and letterheads) is not permitted to use the 125th logo to limit waste and extended use of the logo past 2026.
- Some limited specialty run stationery is permitted with permission from Marketing and Communication. Marcomdesign@twu.edu
- Digital letterhead is permitted for use with the 125th logo from Jan 1, 2026-Dec 31, 2026.
- Download Digital Letterhead Templates here
Helpful Tips
- In most programs, if you hold shift and resize from a corner, it will ensure proportional scaling. This will help avoid squished logos.
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/prod01/twu-cdn-pxl/media/images/marketing-communication/Tip-Squished-220px.jpg)
- Do use subtle backgrounds in brand colors to add interest without sacrificing legibility.
/prod01/twu-cdn-pxl/media/images/marketing-communication/Tip-Subtle-Background-400px.jpg)
- Avoid busy backgrounds to help with legibility
/prod01/twu-cdn-pxl/media/images/marketing-communication/Tip-Busy-Background-400px.jpg)
- Don’t modify the original logo
/prod01/twu-cdn-pxl/media/images/marketing-communication/Tip-Modified-Logo-400px.jpg){kind=logo}
- Do use the logo at 1in height or larger to ensure legibility
Usage
All official TWU logos falls under the licensing guidelines for use.
Reproduction of the 125th Logo on giveaway/promotional times should be done with an approved vendor from the TWU Procurement site.
Vendors will submit proofs to the licensing portal for licensing approval. Please give adequate time for the approval process if you have a hard delivery deadline.
Any modifications or issues with logo files should be directed to:
Marketing and Communication
marcomdesign@twu.edu
Approvals
Materials using the 125th logo that do not go through the licensing portal or approved stationery vendors need to be approved by either the Office of Marketing and Communication or Student Life Design Services.
Students not working for the university as a student worker are not permitted to use the 125th logos.
Marketing and Communication approval requests can be sent to marcomdesign@twu.edu.
Student Life approvals can be sent to Amy Evans at aevans18@twu.edu.
Page last updated 12:05 PM, October 27, 2025