Do You Need Social?

Thank you for your interest in launching an official social media account on behalf of the university. Before you create this account, it’s important to ensure that your account is established to be an appropriate platform for representing Texas Woman’s University and your division, as well as engaging with prospective/existing students, alumni, faculty, staff and community members.

Before your account is created, be sure you have:

Read the TWU Social Media Policy and Guidelines (review all tabs): https://twu.edu/social-media/general-content-and-branding-guidelines/
Reviewed the TWU color palette at https://twu.edu/marketing-communication/brand-guidelines/#colorpalette
Setup an initial planning meeting with TWU’s social media team (email lfredrickson@twu.edu). We will talk through your needs and get any created accounts registered.

Once all of these steps have been completed and your account meets official TWU branding and social media standards, your account will be listed on the TWU directory.

Questions or need assistance with this form? Contact: socialmedia@twu.edu or 940-898-3456.

Questions to consider:

What does my college, school, department, program or organization hope to accomplish through social media?

Outline your goals to track your return on progress; do you want to increase followers? Promote an event? Engage with students or others? etc.
Think strategically about creating new accounts; Is this the right platform to meet your audience? For your type of content? Don’t jump into social media without a plan, goals and measures of success

Who is my target audience and what channels are they using?

Depending on your audience and goals, not all channels may be necessary.
Concentrate your efforts on building your audience before starting a new channel.

Do I have the resources available to regularly update and maintain this social media channel?

Running an account goes beyond posting. Do you have the time to engage and inform your audience? If not, consider a collaborative promotion with established accounts.
Some channels require more frequent updates.
Do you have the ability to create engaging graphics or photographs to feature on your accounts?

If you are able to answer these questions and outline a clear social strategy, then starting the appropriate social media accounts may be the right answer for you. Before starting an official Texas Woman’s social media account, you will need to obtain the appropriate approval. This should come from TWU’s social media manager, as well as your dean, department chair and/or program director, depending on the circumstances. This approval will need to be included when you submit your social media account to be officially registered with the university (See: How to Register Your Accounts).

Page last updated 10:28 AM, November 29, 2022