BBA in Sports Management
A BBA in Sports Management combines your passion for the game with the business strategy that drives it.
Whether your goal is managing front-office operations, launching cutting-edge sports marketing campaigns, or analyzing player data, this business degree equips you with the strategic skills to thrive in a multi-billion dollar global industry.
Program features
- Launching Fall 2026: Help shape the future of the program
- Classes take place on TWU’s Denton campus
- Provides a rigorous foundation in finance, marketing and operations
- Key courses include business finance, operations management, sports law and ethics, sports analytics
- Requires a sports management internship
Why Sports Management at TWU?
- Provides a Rigorous Business Education: Curriculum focuses specifically on the unique dynamics of sports finance, marketing, strategy and administration.
- Focus on Career Readiness: Gain access to the pros through our official educational partnership with Dallas Trinity FC, a DFW-area professional women's soccer team.
- Learn by Doing: Immerse yourself in the local sports scene with internship opportunities at top-tier DFW metroplex franchises.
- Built-In Networking: Connect with a pipeline of industry leaders and local sports organizations to launch your career before you graduate
Why TWU?
AACSB Accredited
The Merrilee Alexander Kick College of Business and Entrepreneurship is accredited from AACSB International/prod01/twu-cdn-pxl/media/images/college-of-business/AACSB-logo-accredited-color-RGB_200px.jpg){kind=logo}
—The Association to Advance Collegiate Schools of Business (AACSB), considered the world’s leading association of business schools. Less than 6% of business schools worldwide have earned this distinction.
TWU does more to build women leaders
As of June 30, 2025, women make up 11% of all Fortune 500 CEOs—and notably, 10.2% of these women leaders have an athletic background at the collegiate or elite level, highlighting the powerful connection between sports and leadership.
More than 70 percent of our faculty and staff across the university are women. While MAK College faculty prepare you to tackle the male-dominated world of business, our outreach staff work closely with employers to bring networking and employment opportunities to campus.
For our budding entrepreneurs, TWU’s Center for Women Entrepreneurs is the state’s only university center dedicated to women’s entrepreneurship and business ownership. The Center provides tools for you to succeed including access to training/coaching, funding, mentoring and networking opportunities.
Innovate the Game
Leverages the MAK College's distinct entrepreneurial framework to transform passion for sports into scalable business acumen, preparing graduates to navigate the future of sports entertainment and analytics.
Careers
Find opportunities in the sports industry such as professional sports franchises (NFL, NBA, MLB, NHL, MLS, WNBA), collegiate athletics, major sports apparel and technology firms and venue management companies.
The local DFW area was ranked the top sports business city in the country in 2023 by Sports Business Journal due to its concentration of world-class venues, progressive ownership groups, and lower cost of living relative to other major sports markets.
Program Requirements
In this program, you will complete 120 total semester credit hours, 63 of which are required for the major. If you are a transfer student, you can use up to 42 hours from previous associate programs or community college credit.
See the course catalog for a full list of courses and requirements.
Admission Requirements
Undergraduate Admission
When you apply to TWU, we will evaluate your academic achievement and preparation, as well as your standardized test scores. Admission to TWU is valid for four terms, unless you have attended another higher education institution.
Check out the links below for specific admissions information:
- How to apply
- Freshman Student Admissions
- Transfer Student Admissions
- International Student Admissions
- Other Types of Undergraduate Admissions
Questions about the admissions process? Contact the Office of Admissions.
Office of Admissions
Texas Woman’s University
Brackenridge Hall
402 Administration Drive
Denton, TX 76204-5649
940-898-3188 (Local), 866-809-6130 (Toll Free)
Email: admissions@twu.edu
For More Information
business@twu.edu
940-898-2768
Page last updated 1:48 PM, June 25, 2026