Channel-Specific Guidelines

To be listed on the official university social media directory and favorited/followed by the official university accounts, each of your division, college, department or organization’s social media platforms should meet the following criteria:

Facebook

Generally, we’ve found that the most frequent users of Facebook are current students and alumni. They are most engaged with “feel good” content, ie. Throwback Thursday photos of campus/alumni, excellence among faculty, staff, students and alumni, updates on on-going campus projects and higher quality, professional photos.  Due to the way Facebook processes content, video (whether organic or shot through Facebook live) tends to lead to high engagement and reach across the platform.

Other requirements include:

• Shows the official Texas Woman’s University page (https://www.facebook.com/TexasWomansUniversity/) as a “Favorite” page. (TWU Dallas at https://www.facebook.com/TWUDallas/ or TWU Houston at https://www.facebook.com/TWUHouston/ may be used for colleges/departments/divisions on those campuses.)
• Features university-provided profile photo and relevant and engaging cover photo with minimal/no text.
• Features university-approved name in content and format:
• TWU or TXWomans in the handle
• Texas Woman’s University is in the bio. For Instagram and Twitter, where space is limited, @TXWomans (preferred) or TWU may be used.
• Lists the full name for your respective college/department/division in the bio and username.
• Provides up-to-date contact information.
• Contains active participation by administrators.
• Includes a link to the organization’s official web page.
• Contains relevant content for the TWU community.

Twitter

Generally, we’ve found that current and prospective students as well as the news media most frequently engage on Twitter. Quick content that includes links, GIFs or photographs with relevant hashtags generally performs well. Twitter is also an excellent platform for directing followers to other social accounts or website pages, i.e. promoting events, encouraging registration or attempting to increase followers on other accounts.

Twitter requires more frequent updates, most often with multiple tweets a day.  Think of it as the CNN of social media - timely, immediate and short. We strongly encourage you to tag other university channels when relevant to your post (ie., @TXWomans will tag @TWUDallas when sharing a cross campus collaboration).

Other requirements include:

• Follows the official Texas Woman’s University account @TXWomans (https://twitter.com/txwomans).
• Provides relevant tweets for prospective, current and/or former students of the university.
• Promotes active environment via interaction (tweet consistency, retweets/favorites, etc.).
• Features university-provided profile photo and relevant and engaging cover photo with minimal/no text.
• Features university-approved name in content and format:
• TWU or TXWomans in the handle
• Texas Woman’s University is in the bio. For Twitter, where space is limited, @TXWomans (preferred) or TWU may be used.
• Lists the full name for your respective college/department/division in the bio.
• Provides up-to-date contact information.
• Contains active participation by administrators.
• Has descriptive profile information and includes a link to the organization’s web page.

Instagram

Generally, we’ve found that snapshots of what it means to be a part of the Texas Woman’s community perform best on this platform. Photos can be professionally taken or on-the-fly when at an event or on campus. Short videos also perform well on the platform. We encourage the use of “hashtag clouds” when posting on twitter to make your photo searchable on the app. We also encourage you to tag other university accounts as appropriate.

Instagram requires less updates with heavier emphasis on the quality of the photo. We recommend posting at least one high quality photo each week.

Other requirements include:

• Follows the official Texas Woman’s University account @TXWomans (https://www.instagram.com/txwomans/).
• Promotes activeness by administrators and activity among followers via interaction (liking, reposting, commenting, etc.).
• Photos and captions must be relevant and appropriate to both the university and organization.
• Features university-provided profile photo and relevant and engaging cover photo with minimal/no text.
• Features university-approved name in content and format.
• TWU or TXWomans in the handle
• Texas Woman’s University is in the bio. For Instagram, where space is limited, @TXWomans (preferred) or TWU may be used.
• Lists the full name for your respective college/department/division in the bio.
• Contains active participation by administrators.
• Has descriptive profile information and includes a link to the organization’s webpage.