4+1 BBA in Marketing & MBA
Are you looking for a career in an always changing field where every day presents a new challenge? Or, have you wondered how brands are built and communicated with customers?
In as little as five years, you could be on your way to a professional career in marketing with a BBA in Marketing and an MBA. No GMAT or GRE required.
TWU’s Four-Plus-One marketing program combines a bachelor’s degree and an MBA, saving you time and money while preparing you for a career in marketing.
Undergraduate business classes are offered on the Denton campus, with graduate courses provided in hybrid and online formats at our Denton, Dallas, and Houston campuses.
Why Marketing at TWU?
Accredited and highly ranked
The Merrilee Alexander Kick College of Business and Entrepreneurships is now accredited from AACSB International —The Association to Advance Collegiate Schools of Business (AACSB), considered the world’s leading association of business schools. Less than 6% of business schools worldwide have earned this distinction.
Texas Woman’s also ranks 6th (tied) among U.S. universities for diversity, according to U.S. News & World Report.
A private school education at a public school price
Part of the Texas Woman’s experience is keeping costs low and education quality high:
- No. 2 in the state for adding value to student’s earning potential, according to The Economist Magazine
- 4th among all Texas public universities at keeping total college costs down, according to College for All Texans
For a breakdown of cost of attendance, check out our Tuition and Fees Estimator.
Marketable skills
With our program, you will get expertise in the field by completing 12 credit hours of upper-level marketing courses that meet and exceed industry trends.
Tailored career planning
The Career Connections Center provides advising services and tailored career planning, including networking and salary negotiations. Fast-track your job search using the Career's Handshake, a unique resume reviewing and job opening database that works to fast-track your job search.
The Merrilee Alexander Kick College of Business and Entrepreneurship takes it one step further with a team of Outreach and External Relations staff that work with the Career Connections Center to keep our business students in-the-know on employment opportunities and networking events.
TWU does more to build women leaders
Only 5.4 percent of Fortune 500 CEOs are women, and only 25 percent of senior managers and executives within those companies are women. TWU is working to help change that.
More than 70 percent of our faculty and staff across the university are women. While COB faculty prepare you to tackle the male-dominated world of business, our outreach staff work closely with employers to bring networking and employment opportunities to campus.
For our budding entrepreneurs, TWU’s Center for Women Entrepreneurs is the state’s only university center dedicated to women’s entrepreneurship and business ownership. The Center provides tools for you to succeed including access to training/coaching, funding, mentoring and networking opportunities.
TWU believes in opening doors for its students
The Career Connections Center on each campus provides advising services and tailored career planning for our students and alumni, from career advising and networking to negotiating a salary after graduation. The Career Center has also implemented Handshake, a unique resume reviewing and job opening database that works to fast-track your job search.
The Merrilee Alexander Kick College of Business and Entrepreneurship takes it one step further with a team of Outreach and External Relations staff that work with the Career Connections Center to keep our business students in-the-know on employment opportunities and networking events.
Careers & Salaries*
According to the U.S. Bureau of Labor Statistics (BLS), the number of jobs for advertising, promotions and marketing managers is expected to increase 8% nationwide by 2028. With this degree, you could qualify for one of these positions:
- Advertising, Promotions and Marketing Manager, $156,580
- Marketing Managers, $156,580
- Market Research Analyst, $74,680
- Sales Managers, $135,160
- Public Relations and Fundraising Managers, $130,480
4 +1 BBA &MBA (Marketing) Program Requirements
This accelerated program requires 156-165 credit hours — 120 at the undergraduate level, 45 at the graduate level.
For specific course requirements, see the undergraduate marketing and graduate MBA catalog.
Admission Requirements
Undergraduate Admission
When you apply to TWU, we will evaluate your academic achievement and preparation, as well as your standardized test scores. Admission to TWU is valid for four terms, unless you have attended another higher education institution.
Check out the links below for specific admissions information:
- How to apply
- Freshman Student Admissions
- Transfer Student Admissions
- International Student Admissions
- Other Types of Undergraduate Admissions
Questions about the admissions process? Contact the Office of Admissions Processing.
Office of Admissions Processing
Texas Woman’s University
P.O. Box 425649
Denton, TX 76204-5649
oap@twu.edu
940-898-3076 or 1-866-809-6130 ext. 3076
Admission to the Accelerated B.B.A. in Marketing/M.B.A. (Marketing)
Program Coordinator
Dr. David Rylander
940-898-2106
drylander@twu.edu
It is recommended that students interested in this path speak with their undergraduate advisor. Once admitted to the accelerated program, students must meet with their undergraduate advisor each semester prior to registering for courses. During the final semester of undergraduate coursework, students should seek advising from the COB graduate advisor to discuss a graduate degree plan.
Admissions Requirements
To apply to the Accelerated Bachelor of Business Administration in Marketing/Masters of Business Administration (Marketing), students must:
- Be currently enrolled in the BBA in Marketing at TWU.
- Have a minimum cumulative GPA of 3.25 at the time of application.
- Have successfully completed a minimum of 73 but no more than 90 semester credit hours of coursework toward the B.B.A.
- Have a minimum of 12 hours remaining in marketing courses toward the major.
How to Apply to the Accelerated Program
Students interested in applying to this accelerated program are encouraged to contact the Program Coordinator prior to applying.
- Complete the Accelerated B.B.A. in Marketing / M.B.A. (Marketing) online application.
- Submit a resume and the most recent TWU transcript along with the online application.
- Once admitted to the Accelerated Program students must apply to the graduate M.B.A. (Marketing) program. Students cannot enroll in graduate-level coursework until accepted by the Graduate School.
Accelerated Undergraduate-Graduate Program Policy Guidelines
Students may apply to an approved accelerated degree program once they have completed at least 60 undergraduate semester credit hours. Upon admission to an accelerated program, students may enroll in graduate courses for credit once they have attained at least 72 undergraduate semester credit hours. Approved courses will apply to both an undergraduate and a graduate degree.
Conditions
- Up to 12 SCH of designated graduate courses may apply to both the Bachelor's degree and a Master's degree program comprised of 45 or fewer SCH; and up to 15 graduate SCH may apply toward both an undergraduate degree and a graduate degree program comprised of more than 45 SCH (Master’s, Specialist or Doctoral degree.)
- Undergraduate students may enroll in no more than 6 SCH of graduate coursework in each semester or term.
- No undergraduate-level course may count toward a graduate degree.
- Minimal criteria for admission will include a cumulative undergraduate GPA of at least 3.0. Academic components may set higher requirements for their program.
- Once admitted to an accelerated program, students must maintain a 3.0 GPA throughout the remainder of their baccalaureate degree, or their admission to the accelerated graduate program may be revoked. Academic components may set additional requirements for their programs.
- Prior to applying to an accelerated degree program, students must have completed a minimum of 15 semester credit hours at Texas Woman's University.
Graduate Application Process
All students must meet the University requirements as outlined in the Admission to the TWU Graduate School section of the catalog.
This academic program may have additional graduate admission criteria that must also be completed as outlined on the graduate program's website.
For More Information
business@twu.edu
940-898-2768
mba@twu.edu
940-898-2458
Learn more at one of our graduate information sessions.
Page last updated 1:55 PM, August 29, 2024