Licensing FAQ
The purpose of having a licensing program enables the university to:
Protect the Brand
- Help with the trademark registration process
- Ensure brand integrity
- Enforce policies and licensing agreements
Promote the Brand
- Partner with reputable vendors
- Assist product selection and approval
Benefit from the Brand
- Generate revenue to support TWU students
- Grow merchandise sales
Page last updated 12:40 PM, February 27, 2024