BBA in Marketing

A student giving a presentation on social media marketing in class.

Are you looking for a career in an always changing field where every day presents a new challenge? Or, have you wondered how brands are built and communicated with customers?

Texas Woman’s University’s Bachelor of Business Administration in Marketing program will prepare you for a variety of positions in marketing such as product development, market research, management, social media and brand building. 

Under the guidance of experienced faculty, you will gain hands-on experience by working with local businesses to aid in building and implementing marketing plans and strategies—opportunities that will set you apart from your peers.

Classes are located on our Denton campus in face-to-face, online and hybrid formats.

Why Marketing at TWU?

Joseph Mallory

“In addition to my academic education, I learned a few personal lessons from my time at TWU—a huge one being to ‘bet on yourself’ and give yourself a chance to prove your value to others and at times even yourself. Also, college is a great time to learn more about yourself, make mistakes and grow from them.”

Joseph Mallory (BBA in Marketing, 2021), Associate Coordinator with The TWINOAKS

Careers & Salaries*

With this degree, you have multiple career opportunities including:

*Median salaries, according to the U.S. Bureau of Labor Statistics

Program Requirements

In this program, you will complete 120 semester credit hours, 66 of which are required for the major. If you are a transfer students, you may use up to 42 hours from previous programs or community colleges.

A full list of courses and requirements are available in the course catalog.

Admission Requirements

For More Information

business@twu.edu
940-898-2768

Apply today

Explore Scholarship Opportunities at Texas Woman’s University

TWU offers more than $21.6 million in scholarships each year. Scholarships are available for undergraduate, graduate and transfer students in all academic areas.

Learn more including how to submit a single application to be considered for all available scholarships.

Page last updated 9:09 AM, December 5, 2024