BBA in Marketing

Are you looking for a career in an always changing field where every day presents a new challenge? Or, have you wondered how brands are built and communicated with customers?
Texas Woman’s University’s Bachelor of Business Administration in Marketing program will prepare you for a variety of positions in marketing such as product development, market research, management, social media and brand building.
Under the guidance of experienced faculty, you will gain hands-on experience by working with local businesses to aid in building and implementing marketing plans and strategies—opportunities that will set you apart from your peers.
Classes are located on our Denton campus in face-to-face, online and hybrid formats.
Why Marketing at TWU?
/prod01/twu-cdn-pxl/media/images/college-of-business/Joseph-Mallory-150-x-150.jpg)
“In addition to my academic education, I learned a few personal lessons from my time at TWU—a huge one being to ‘bet on yourself’ and give yourself a chance to prove your value to others and at times even yourself. Also, college is a great time to learn more about yourself, make mistakes and grow from them.”
Careers & Salaries*
With this degree, you have multiple career opportunities including:
- Advertising, Promotions and Marketing Manager: $156,580 per year
- Sales Manager: $117,960 per year
- Market Research Analyst: $74,680 per year
- Public Relations Specialist: $66,750 per year
- Social Media Specialist: $56,770 per year
*Median salaries, according to the U.S. Bureau of Labor Statistics
Program Requirements
In this program, you will complete 120 semester credit hours, 66 of which are required for the major. If you are a transfer students, you may use up to 42 hours from previous programs or community colleges.
A full list of courses and requirements are available in the course catalog.
Admission Requirements
For More Information
business@twu.edu
940-898-2768
Explore Scholarship Opportunities at Texas Woman’s University
TWU offers more than $21.6 million in scholarships each year. Scholarships are available for undergraduate, graduate and transfer students in all academic areas.
Learn more including how to submit a single application to be considered for all available scholarships.
Page last updated 9:09 AM, December 5, 2024