Saturday & Quarterly Workshops

Quarterly Workshop

From Brand to Buyer: Building a Business People Recognize, Trust, and Choose

Thursday, October 15, 2026 | 6:00 – 8:00 pm
In-Person and Virtual

A beautiful brand is not enough. To grow, your business needs a brand that is clear, credible, and ready to meet the market. In this practical conversation and workshop, branding strategist Briana Wucinski and founder Brooke Hipps will break down how to build a brand that people do not just notice, but actually trust and buy from. Attendees will learn how to clarify their brand identity, shape a message that resonates, and translate that foundation into real-world go-to-market action. Brooke will share her founder perspective on what it looks like to bring a brand to life beyond the mood board and into the hands of real customers.

Key takeaways

Understand the difference between having a brand aesthetic and having a brand strategy
Learn the key building blocks every founder needs before going to market
Identify the messaging and customer experience touchpoints that help turn interest into trust and trust into sales

Speakers

Briana Wucinski

Founder, SUNSEV Creative

Briana Wucinski is the founder of SUNSEV Creative, a groovy, strategy-forward branding and marketing consultancy that helps entrepreneurs build brands with clarity, consistency, and soul. With a background spanning startups, nonprofits, healthcare, and founder coaching, she brings a blend of visual storytelling, brand strategy, and real-world marketing know-how to every room she enters.

Briana is especially passionate about helping small businesses uncover what makes them distinct so they can show up with more confidence and connect more deeply with the people they serve.

Social Media:

https://www.linkedin.com/in/bwucinski/

Brooke Hipps

Founder, Weekend Will

Brooke Hipps is the founder of Weekend Will, an innovative SaaS platform making estate planning simple, affordable, and approachable.

After the sudden loss of her sister in 2022, Brooke turned grief into action, creating a solution to help families avoid the confusion, stress, and financial burden of end-of-life decisions.

A seasoned entrepreneur and TCU Executive MBA graduate, Brooke combines business experience with a passion for proactive legacy planning - helping families create a “love letter” to those they leave behind.

Brooke would bring the founder perspective, sharing how branding decisions show up in the real world when building, launching, testing, and growing a business.

Social Media:

LinkedIn: https://www.linkedin.com/in/brooke-hipps-792224116/

Website: https://www.weekendwill.com/

Saturday workshops

A woman conducts a presentation for a CWE Saturday Workshop

Saturday workshops are typically held in person and virtually once a quarter. During these workshops, attendees receive in-depth training from a subject matter expert on a business topic.

Previous workshop topics include:

creating your ideal client
mastering your business finances
creating a marketing strategy
creating your customer experience

Quarterly workshops

Quarterly workshops are typically held once a quarter and are virtual only. They include panel discussions or specialty topics such as:

How to Leverage Event Marketing to Grow Your Business
Guide to Starting a Food Truck Business with Amber Fletcher from Fletcher’s Original Corny Dogs
Branding Your Business on Video with Jane Mcgarry from Jane Mcgarry Media

Page last updated 3:40 PM, September 28, 2026