Sajani Thapa, PhD

Assistant Professor, Department of Management and Marketing
Program Area: Management & Marketing 

Professional Preparation

• PhD, University of North Texas, Marketing
  MBA, Arkansas State University, Finance 
  BBA, Kathmandu University, Finance

Profile

Dr. Thapa is an assistant professor of marketing at Texas Woman’s University. She earned her PhD in marketing from the University of North Texas in 2022 and joined Texas Woman’s University in Fall 2025. She teaches courses in promotions, marketing analytics, and international marketing. Her research focuses on location—based advertising, branding, and sustainability marketing. She has published her work in various reputed journals such as Journal of Business Research, Decision Support Systems, Journal of Product & Brand Management, Journal of Sustainable Tourism, and Journal of Business & Industrial Marketing, among others. She is passionate about giving back to society through her teaching, research, and community engagement. 

Representative Publications

Thapa, Sajani, Guzman, Francisco, and Paswan, Audhesh K (2024). “We are just 10 feet away! How does Location-based Advertising Affect Consumer-Brand Engagement?”, Journal of Business Research.

KC, Birendra, Thapa, Sajani (2024). “The Power of Homestay Tourism in Fighting Social Stigmas and Inequities”, Journal of Sustainable Tourism.

Thapa, Sajani, Panda, Swati, Ashish, Ghimire, Kim, Dan J. (2024). “From Engagement to Retention: Unveiling Factors Driving User Engagement and Continued Usage of Mobile Trading Apps”, Decision Support Systems.

Thapa, Sajani, Guzman, Francisco, Paswan, Audhesh (2021). “How Isolation Leads to Purchasing Luxury Brands: The Moderating Effects of COVID-19 Anxiety and Social Capital”, Journal of Product and Brand Management.

Panda, Swati, Thapa, Sajani, Paswan, Audhesh K., (2021). “Franchising: A Signaling Perspective”, Journal of Business and Industrial Marketing.  

Malik, Aaminah Zaman, Thapa, Sajani, Paswan, Audhesh K., (2022). Social Media Influencer (SMI) as a Human Brand – A Need Fulfillment Perspective, Journal of Product and Brand Management.

Thapa, Sajani, Pandey, Satyendra Panda, Swati, Paswan, Audhesh K., Ghimire, Ashish, (2021). The Vaping Epidemic Among Youth: Reasons, Realization, and Intention to Quit. Young Consumers.