Huizhi Yu, PhD

Assistant Professor, Management and Marketing

Professional Preparation

• PhD in Management and Entrepreneurship, Washington State University
• MS in Business Administration, Washington State University
• MS in Accounting, Old Dominion University
• BS in Financial Statistics, Dongbei University of Finance and Economics

Profile

Huizhi Yu, PhD specializes in teaching courses related to strategic management and entrepreneurship. Her teaching methods include incorporating case studies, operation and strategy simulations, and real-life business consultations to enhance the learning experience.

In her research, Yu primarily focuses on organizational crises, delving into their repercussions and exploring strategies that firms can employ to minimize the adverse effects. Additionally, she has a keen interest in foreign Initial Public Offerings (IPOs) and conducts investigations on various factors that influence the IPO performance of foreign firms. These factors include Venture Capital investors, media coverage, and cultural diversity.

Representative Publications

Gomulya, H. Yu, A. Lahiri (2022). “When the Music Stops: Examining the Timing of Firm Response Following Awareness of Product Defects”. Academy of Management Annual Meeting Proceedings 2022(1)

Zhang, J., & H. Yu. (2018). Venture capitalists’ experience and foreign IPOs: evidence from China. Entrepreneurship Theory and Practice, 41(5), 677-707.

Guldiken, O., Tupper, C., Nair, A., & H. Yu. (2017). The impact of media coverage on IPO stock performance. Journal of Business Research, 72, 24-32.