Fernanda Muniz, PhD

Assistant Professor, Department of Management & Marketing
Program Area: Marketing

Professional Preparation

• PhD, University of North Texas, Business Administration, Marketing
• MBA, St. Mary’s University, Business Administration
• BBA, St. Mary’s University, Business Administration, Marketing

Profile

Dr. Fernanda Muniz is an assistant professor of marketing in the College of Business at Texas Woman’s University. She received her PhD in Marketing from the G. Brint Ryan College of Business at the University of North Texas. Her research interests include brand management, corporate social responsibility, cross-cultural and global marketing, and consumer behavior. Dr. Muniz is currently studying the impact of computer-generated influencer on branding strategies. She has published in the Journal of Product & Brand Management, Journal of Brand Management, Young Consumers, and proceedings of the AMA Summer, AMA Winter and the Society for Marketing Advances conferences. She is fluent in Portuguese, Spanish and English, and is particularly passionate about teaching marketing management and international marketing.

Representative Publications

Muniz, F., Guzmán, F, & Krishnan, R. (2022) Omnicultural Branding. Book Chapter at the Handbook of Intra-Cultural Marketing by Edward Elgar Publishing (Forthcoming).

Muniz, F., Stewart, K., & Magalhaes, L. (2022). Influencer Marketing: How Artificial Intelligence Influencers Affect Consumers’ Response to Brands? AMA Winter Virtual Conference

Muniz, F., Geng, G., & Ganesh, G. (2021). Exploring a problem-based learning approach to improve the quantitative skills of marketing undergraduates. Journal for Advancement of Marketing Education, 29(1), 25-41.

Muniz, F., & Guzmán, F. (2021). Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity. Journal of Brand Management, 28(3), 347-358.

Muniz, F., Guzman, F., Paswan, A. K., & Crawford, H. J. (2019). The Dynamic Effect of Corporate Social Responsibility on Consumer-Based Brand Equity. AMA Winter Conference, Austin, TX [Status: Presented] [Refereed]