Dr. Rama Yelkur

Dean
College of Business

Professional Preparation

DBA, Mississippi State University

MBA, PSG College of Technology, India

BSc, Ethiraj College, Madras University, India

Profile

Rama Yelkur is the dean of the College of Business and leads all facets of the College, providing strategic vision and direction. Prior to her arrival at TWU, she has served in a variety of roles, including the dean of the School of Business at St. John Fisher University, the dean of the Carmona College of Business at Saginaw Valley State University in Michigan, director of International Business Programs and professor of marketing at the University of Wisconsin-Eau Claire and a marketing faculty member at Texas A&M International University.

Yelkur’s research has appeared in International Business Review, Journal of Advertising Research, Services Marketing Quarterly, Journal of Euromarketing, Journal of Marketing Communications, Journal of Global Academy of Marketing Science, Journal of International Marketing and Marketing Research, and Business Horizons among others.

She has consulted and conducted corporate training internationally including in countries such as France, Portugal, Spain and Vietnam. She is the recipient of several grants through the U.S. Department of Education that she used to help SMEs become globally competent and successful and to conduct that have student programming. She has extensive international experience and has been instrumental in establishing partnerships with Universities in Greece, Ireland, Netherlands, China and India. Her passion is to educate business students to become globally competent and provide them with the skills to function in a contemporary, globally intertwined, technologically advanced workplace. 

Dr. Yelkur has nearly three decades of consulting experience in sports marketing, advertising, and sponsorships, working with organizations such as Kimberly Clark, NBC Universal, and the NFL. Her work on Super Bowl advertising, in particular, has been cited in national media including The Wall Street Journal, The New York Times, Forbes Magazine, Fortune, Kiplinger and USA Today. She is also frequently contacted by CNBC, CNN, FOX TV, and producers of shows and media buyers regarding Super Bowl advertising. 

She has extensive experience on public and private boards. She currently serves on the boards of the Junior Achievement of Dallas, the KERA of North Texas (Public Radio and Television) and the National Women’s Hall of Fame.  She is the past chair of the Women Administrators in Management Education Affinity Group of AACSB – International and has organized programming to develop leadership among women and minorities. She is the President of the International Society of Marketing and Past President of the Marketing Management Association (MMA).

Dr. Yelkur is a Certified Global Business Professional. She is a graduate of the Management in Leadership Education program through the Harvard Graduate School of Education. She received her Doctorate in Business Administration from Mississippi State University with a specialization in Marketing, her MBA from PSG College of Technology in India and her BSc. in Mathematics from Ethiraj College for Women in India.