The Lasso

The Lasso. Your student newspaper since 1914.

Connect with The Lasso Online

The Lasso is a weekly student publication of Texas Woman’s University, written for, and produced by, students since 1914. With every issue we strive to fill The Lasso with important and relevant news, entertainment and commentary serving not only the Denton Campus, but also our campuses in Dallas and Houston.

Advertise with the Lasso

Help spread the word for your business, event or program. We have rates and packages for online as well as print versions of our paper. Contact for more information about advertising.

Print Ad Prices:

  • Full Page: $500
  • Half Page: $260
  • Quarter Page: $135
  • Eighth Page: $70

Online Ad Prices:

  • Full Banner, 720px by 90px: $80/week, $300/month
  • Medium Sidebar, 300px by 250px: $70/week, $265/month
  • Small Sidebar, 200px by 200px: $60/week, $230/month

Spring 2024 Publication Dates

For the 2023-2024 year, we will print three full issues in the fall and three full issues in the spring with online issues published weekly for those who prefer to read the news on the go.

Online Weeks:

  • The Lasso publishes online every week during the fall and spring semesters, with the exception of spring break and Thanksgiving break.

The presentation of news and editorials and the personal opinions expressed in our media sources are those of The Lasso staff and writers and do not necessarily reflect the views of the faculty, staff, students, administration, or the Regents of Texas Woman’s University.

Page last updated 1:21 PM, May 15, 2024