Where can you buy licensed TWU merchandise?

Jan. 26, 2021 — DENTON — With so much merchandise available online, you might think that anywhere you can find Texas Woman’s merchandise is a good thing, especially if it’s in some unexpected, funky colors or patterns.

But buyer beware. Not all merchandise you find online is licensed. So what does that mean? When you buy, sell or distribute merchandise that is not licensed, it’s essentially bootlegging. 

Buying unlicensed TWU merchandise is like buying a Gucci knock-off. What’s more, that knock-off merchandise hurts the TWU brand in more ways than one. 

First, if it’s not licensed, it doesn’t go through our systems and controls to ensure quality, integrity and fair labor standards. All of our licensed merchandise must adhere to these basic tenets. 

Second, licensed merchandise actually benefits students. Vendors who go through the licensing process pay fees and royalties to use our brand, and those royalties are returned to the university to support student initiatives. Since the university started the licensing program in 2018, TWU has received almost $90,000 in royalties.

And last, but certainly not least, buying unlicensed merchandise devalues the Texas Woman's brand. 

So you may be wondering where you can get legit merchandise. You can sometimes find it at Target in Denton, but you can always find it at our Campus Store. Our store recently moved to the first floor of the Student Union at Hubbard Hall, but if you can’t make it there, they also maintain an online Campus Store with a larger selection. 

Additionally, you can find on-demand options at ShopTWUPioneers.com that offers access to more than 2,000 items not found anywhere else, and you’ll find non-traditional Texas Woman’s rings and pendants at San Jose Jewelers

When you’re out—or online—shopping, if you see merchandise that uses old TWU logos or odd colors, it’s probably not licensed, so it’s best to avoid making those purchases.




Page last updated 2:15 PM, May 5, 2021