Emma Guidelines
Email & newsletter
The home screen is a compilation of mailing averages from the last 30 days (with ability to click for more insights), the account activity from the year to date (mailings sent, active contacts), a quick stats rundown of recently sent campaigns, and a calendar that can be scrolled through to easily find past campaigns.
Campaigns
The campaigns section is where you will spend the majority of your time. Under “Emails” you will find drafts, scheduled, sent, automated and shared. There is also a search function, and a blue button that reads “Create new campaign.” Drafts show everything that has been created but not published, scheduled shows completed campaigns that have been scheduled to send, and sent shows everything that’s already been sent.
When starting from scratch, click the blue “Create new campaign” button. There you, will name your campaign. Once the campaign is named, you will see a “choose template” screen. Here, you will see “recent emails” — templates that have already been used, “My templates” and “Shared templates.” Shared templates is where you will find the templates created by the Marketing & Communication office. “My templates” are anything you have saved as a copy or created from scratch. Once you decide on a template, hover over the template of your choosing and select “Start here.” There, you will find the content creation page that has been gone over by your point of contact. If you don’t know your point of contact, email Kellen Coleman at kcoleman24@twu.edu for more information.
Creating a campaign
Always start from either a saved template or from scratch to ensure your design remains intact. Duplicating campaigns will cause code degradation, which leads to unexpected formatting issues in the editor and rendering problems in inboxes.
Think of it like photocopying a previously photocopied document over and over again — eventually, that document is illegible — the same is true for campaigns.
It’s worth noting that a few duplicates might be used with some success, but the user is assuming the risk of the mailing becoming broken in the mailbox or unable to style it appropriately. So, if you often use an old campaign as a starting point, we recommend saving it as a template instead. Starting from a template, instead of duplicating a campaign, will prevent code degradation and keep your campaigns looking the way you intended.
What to do if you need to share with an audience not in your subaccount
In an instance where you need to share a message with multiple audiences not under the same subaccount — for instance both faculty and students — your point of contact is able to share a submitted campaign to another subaccount where it can be reviewed and submitted again. In these instances, it is important to be on the same page as edits can be made by those subaccounts who the campaign has been shared with, before it is published by them.
Page last updated 11:56 AM, August 6, 2025