Amber Fletcher (BS ’15)
TWU alumna Amber Fletcher has had quite a journey from carnival kid to successful entrepreneur. As the head of marketing for her family’s business, the multi-million-dollar Texas staple Fletcher’s Original State Fair Corny Dogs, she is making waves and forging new paths as a third-generation business owner.
From the age of 10, Fletcher could be found behind the counter of Fletcher’s Corny Dogs at the State Fair of Texas getting to know customers as well as keenly observing her father as he and the family built their tasty empire. It was her grandfather and his brother who first opened the food stand at the fair in 1942. Eventually, Fletcher’s father and uncle took over, but she and her relatives would all pitch in and work at seven locations at the fair each year, selling up to 550,000 corny dogs in 24 days.
Fletcher earned her degree in health studies from TWU and became a certified health and wellness coach. But after her father passed away in 2017, she took the reins of the business, working alongside her brother and her cousin.
“An 80-year legacy was now on my shoulders, and I knew I had to make it succeed,” said Fletcher. “I have 30 years of dreams for the company, and my goal is to preserve my family’s deep legacy while also expanding nationally and globally.”
An 80-year legacy was now on my shoulders, and I knew I had to make it succeed. I have 30 years of dreams for the company, and my goal is to preserve my family’s deep legacy while also expanding nationally and globally.
Under her guidance, the business has branched into new territories, including a corny dog eating competition, mobile concession trailer, new merchandise and digital branding and new varieties of the corny dog, including a veggie dog that she personally helped to create. In addition, the business’ philanthropic arm, Fletcher’s Feeds, partnered with GoDo Discovery Co. and helped raise $3,000 for CitySquare to help feed children in Dallas. It also was a sponsor for the Emmitt Smith Gran Fondo supporting children in North Texas.
For Fletcher, running the family business and learning what it takes to be successful has been a challenge, but it is one she welcomes each and every day.
“I’ve learned that an entrepreneur is someone who works around the clock, and every decision is for the growth of the company,” she said. “I have been so blessed along the way, and this is truly a dream come true.”
I’ve learned that an entrepreneur is someone who works around the clock, and every decision is for the growth of the company. I have been so blessed along the way, and this is truly a dream come true.
Digital Content Manager
Page last updated 11:03 AM, October 1, 2019