Zhen Li, Ph.D.

Contact

zli@twu.edu
940-898-2974
 CFO 308

Biography

Zhen Li received her Ph.D. degree from the University of North Texas with a major in Operations Management and a minor in Decision Sciences. Her primary research interests include data analytics, decision making, decision analysis, cross-cultural management, behavioral economics, ethical issues, and optimization modeling. She has published in European Journal of Operational Research, Annals of Operations Research, International Journal of Retail & Distribution Management, Journal of Consumer Behaviour, Asia Pacific Business Review, and others. She teaches operations management and business analytics for the undergraduate and graduate programs.

Education

Ph.D., Operations Management, University of North Texas, Denton, TX
M.S., Information Systems, University of Maryland, Baltimore County, Baltimore,MD
M.S., Statistics, University of Maryland, Baltimore County, Baltimore,MD
M.S., Bioinformatics, Beijing University of Technology, Beijing, China
B.S., Applied Mathematics, Beijing University of Technology, Beijing, China

Expertise

Data Analytics; Decision Analysis; Decision Making; Cross-cultural Management; Behavioral Economics; Ethical Issues

Latest Articles

Face-to-face, online, or HyFlex instruction? The effects of self-directed learning on stress release and student satisfaction among emerging adults
Journal of International Education in Business (2024)
Soochan Choi, Zhen Li, Kittipong Boonme, He Ren

Understanding peer pressure on joint consumption decisions: The role of social capital during emerging adulthood
Young Consumers (2023)
Zhen Li, Soochan Choi, Jeffrey Yi-Lin Forrest

A Firm's Production, Cost and Profit: A Systems-based Axiomatic Approach
Journal of Business Economics and Technology (2023)
Jeffrey Yi-Lin Forrest, Davood Darvishi, Abdou K. Jallow, Zhen Li

The complex relationship between creativity and consumer ethics depending on endemic corruption in emerging and developed countries
Journal of Consumer Behaviour (2023)
Zhen Li, Elodie Gentina, Virginie Maille

A cross-cultural study of nomophobia among Brazilian, Chinese, French, and U.S. Gen Z teens: The role of materialism
Journal of Cross-Cultural Psychology (2023)
Elodie Gentina, Virginie Maille, Zhen Li

Causal Effect of Business Accreditation on the CPA Exam Success Rate
The Accounting Educators' Journal (2023)
Pamela Baker, Robert Maurer, Zhen Li, Lin Zou, Mark Tengesdal

Behavioral economics and monetary wisdom: A cross-level analysis of monetary aspiration, pay (dis)satisfaction, risk perception, and dishonest intention in 32 nations
Business Ethics, the Environment & Responsibility (2023)
Thomas Tang, Zhen Li

Behavioral economics: Who are the investors with the most sustainable stock happiness, and why? Low aspiration, external control, and country domicile may save your lives--Monetary wisdom
Asian Journal of Business Ethics (2022)
Ningyu Tang, Zhen Li, Jingqiu Chen, Thomas Tang

The influence of social belonging and creativity on the immoral consumption behaviors of new adolescents: A cross-cultural study of 16–24 year olds
Recherche et Applications en Marketing (2021)
Virginie Maille, Elodie Gentina, Zhen Li

Technological and Disruptive Innovations in a Nation's Industrialization and Leadership Development
International Journal of System Dynamics Applications (2021)
Jeffrey Yi-Lin Forrest, Zhen Li, Roger Solano, David Doorn

Sociability and Interdependent Self-construal on Consumer Choice for Group: A Moderated Mediation Model
Journal of Consumer Behaviour (2021)
Zhen Li, Soochan Choi, Jeffrey Yi-Lin Forrest

The Quality Amplification Challenge: Throughput Time's Effect on Quality Variability and Quality Loss
International Journal of Strategic Decision Sciences (2020)
Zhen Li, Pamela Rogers, Wai Kwan Lau

An examination of three-way interactions of paternalistic leadership in China
Asia Pacific Business Review (2020)
Wai Kwan Lau, Zhen Li, John Okpara

Design of discrete Dutch auctions with consideration of time.
European Journal of Operational Research (2018)
Zhen Li, JINFENG Yue, Ching-Chung Kuo

Effects of last-minute bidding behavior and seller reputation on online auctions
Journal of Marketing Management (2017)
Zhen Li

Impacts of order cycle time on the bullwhip effect: A numerical study.
Journal of Management Policy and Practice (2017)
Zhen Li, Soochan Choi

Chapters

Chapter 10 Behavioral economics and monetary wisdom: A cross-level analysis of monetary aspiration, pay (dis)satisfaction, risk perception, and corruption in 32 nations
in Monetary Wisdom | Academic Press (2024)
Thomas Li-Ping Tang, Zhen Li, Mehmet Ferhat Özbek, Vivien Kim Geok Lim, Thompson Sian Hin Teo

Chapter 16 Budget and Demand Correspondence
in Systemic Principles of Applied Economic Philosophies I | Springer (2024)
Jeffrey Yi-Lin Forrest, Zaiwu Gong, Zhen Li, Shynara Sarkambayeva, John Golden

Chapter 11 Production, Costs, and Profits of a Producer Firm
in Systemic Principles of Applied Economic Philosophies I | Springer (2024)
Jeffrey Yi-Lin Forrest, Davood Darvishi, Abdou Jallow, Zhen Li

Chapter 5 Consumer's Natural Endowments
in Systemic Principles of Applied Economic Philosophies I | Springer (2024)
Jeffrey Yi-Lin Forrest, Lawrence Shao, Yong Liu, Bailey Forrest, Theresa Wajda

Chapter 11 Preferred Taxonomies and Inclusive Classification of Consumers
in Value in Business: A Holistic, Systems-Based Approach to Creating and Achieving Value | Springer (2022)
Theresa Wajda, Jeffrey Yi-Lin Forrest, Michael Hu, Zhen Li, Yong Liu

Chapter 10 The Systemic, Hierarchical Structure of the Mind
in Value in Business: A Holistic, Systems-Based Approach to Creating and Achieving Value | Springer (2022)
Theresa Wajda, Jeffrey Yi-Lin Forrest, Michael Hu, Zhen Li, Yong Liu

Chapter 3 Evolution of a Market of Free Competition: A Symbolic Approach
in Value in Business: A Holistic, Systems-Based Approach to Creating and Achieving Value | Springer (2022)
Jeffrey Yi-Lin Lin, Zhen Li, Roger Solano, David Doorn, Joachim Wagner

Chapter 1 Mesarovic-Takahara Time Systems under the Effect of Feedback Mechanism
in Systems Research | Springer (2022)
Jeffrey Yi-Lin Forrest, Zhen Li, Yohannes Haile, Liang Xu

Recent Presentations

Understanding Knowledge Acquisition Capability on Entrepreneurial Intention among Female Emerging Adults: A Comparison between Business Major and IT Major
Decision Sciences Institute (DSI) Annual Meeting (2023)
Paper | Zhen Li, Wai Kwan Lau

The effects of Self-directed Learning on Stress Release and Class Satisfaction among Face-to-face, Online and Hyflex Class Formats
Southwest Decision Sciences Institute Conference (2023)
Paper | Soochan Choi, Zhen Li, Kittipong Boonme, He Ren

How Consumer Value-Belief System Affects His Budget Set and Demand
National Association of Business, Economics and Technology Annual Conference (2023)
Paper | Jeffrey Yi-Lin Forrest, Zaiwu Gong, Zhen Li, Shynara Sarkambayeva, John Golden

What Types of Class Formats Would You Like to Take?: The comparison between Hyflex, Online, and Offline Class formats on Student's Satisfaction
Decision Sciences Institute (DSI) Annual Meeting (2022)
Paper | Soochan Choi, Zhen Li

A Systemic Revisit to the Concepts of a Firm's Production, Cost and Profit
Pennsylvania Economic Association Annual Meeting (2022)
Paper | Jeffrey Yi-Lin Forrest, Davood Darvishi, Abdou Jallow, Zhen Li

An Analysis of Dutch Auction Design with Transaction Cost
Southwest Data Science Conference (2022)
Paper | Zhen Li, Jeffrey Yi-Lin Forrest

The complex relationship between creativity and consumer ethics depending on corruption in emerging and developed countries
Journal of Business Ethics SI Paper Development Workshop (2021)
Paper | Virginie Maille, Elodie Gentina, Zhen Li

Taxonomic Abstraction & Inclusive Classification of Consumer Preferences
Pennsylvania Economic Association Annual Meeting (2021)
Paper | Theresa Wajda, Jeffrey Yi-Lin Forrest, Michael Y Hu, Zhen Li, Yong Liu

The Complex Relationship between Technology and Creativity Depending on Personality
Decision Sciences Institute (DSI) Annual Meeting (2021)
Paper | Zhen Li, Wai Kwan Lau

Influence of proactive personality and social climate on joint consumption decisions
Decision Sciences Institute Annual Conference (2020)
Paper | Zhen Li, Soochan Choi

Corruption Visualization: Aspiration and Satisfaction on Corruption across 32 Countries in 3 Levels of Transparency (Corruption Perceptions Index)
2019 International Convention of Psychological Science (2019)
Symposium | Thomas Li-Ping Tang, Zhen Li

Aspiration (Love of Money), Stock Volatility, and Stock Happiness Among City and Country Dwellers--a Longitudinal Study
2019 International Convention of Psychological Science (2019)
Symposium | Ningyu Tang, Jingqiu Chen, Zhen Li, Thomas Li-Ping Tang

Examining bidder's valuation distribution on optimal discrete auction design
Decision Science Institute (2019)
Paper | Zhen Li, Jeffrey Yi-Lin Forrest

Manufacturing Flexibility and Firm Performance Moderated by Process Type and Time
Decision Sciences Institute Annual Conference (2018)
Paper | Pamela Rogers, Zhen Li

Influence of culture and generation on transformational leadership
Decision Sciences Institute Annual Conference (2018)
Paper | Wai Kwan Lau, Zhen Li, Deepak Subedi

Analysis of throughput time on quality variability amplification
Decision Sciences Institute Annual Conference (2018)
Paper | Zhen Li, Pamela Rogers

Effects of transaction costs and bidders' valuations on discrete Dutch auction design
Decision Sciences Institute Annual Conference (2017)
Paper | Zhen Li, Ching-Chung Kuo

Maximization of seller's net revenue in discrete Dutch auctions with transaction cost
Decision Sciences Institute Annual Conference (2016)
Paper | Zhen Li, Jinfeng Yue, Ching-Chung Kuo

Tradeoff between auction duration and revenue
Decision Sciences Institute Annual Conference (2015)
Paper | Zhen Li, Jinfeng Yue, Ching-Chung Kuo

Professional Affiliations

• Alpha Iota Delta
• Association of Latino Professionals For America
• Beta Gamma Sigma
• Decision Sciences Institute