Rama Yelkur, D.B.A.

Contact

ryelkur@twu.edu
940-898-2105
CFO 506

Education

D.B.A., Marketing, Mississippi State University
M.B.A., PSG College of Technology, India
B.S., Mathematics, Ethiraj College, Madras University, India

Expertise

Management and Leadership in Education; Sports Marketing; Advertising and Sponsorships; International Business; Marketing; Business Administration

Recent Presentations

Curating Your Dream Team
AACSB Deans Conference (2024)
Paper | Rama Yelkur, Miriam Omari

Humor and Ad Recall in the Context of Super Bowl Advertising
International Society of Marketing Spring Conference (2023)
Paper | Rama Yelkur

Societal Impact of Pedagogy: Ideas and Innovations
International Society of Marketing Fall Conference (2023)
Paper | Rama Yelkur, David Rylander, Ashley Bosonac

Where are the Leaks? Retention in a Dynamic and Competitive Business School Landscape
Southern Business Administration Association (2023)
Paper | Rama Yelkur, Pushkala Raman

AACSB Review Under the New 2020 Standards
Southwestern Decision Sciences Institute (2023)
Paper | Dewaynna Horn, Rama Yelkur

Super Bowl Ad Content: Effects on Likeability Ratings
International Society of Marketing Spring Conference (2022)
Paper | Rama Yelkur, David Rylander

Panel Moderator for the session, "Leveling the Playing Field: Succeeding in Male Dominated Fields,"
Rochester Business Journal Women's Leadership Summit (2017)
Round Table | Rama Yelkur

Special Session Promotions and Digital Marketing--The Use of Social Media in Changing Community Wide Institutionalized Norms: Illustrations from the Handshake Experiment
Marketing Management Association (2015)
Podium | Rama Yelku