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TWU SIFE team heads to Nationals

From left: Members of the Texas Woman’s University’s Students in Free Enterprise (SIFE) group Chaniece Small, Lacey Rodriguez, Maria Reyes, TWU associate marketing professor Dr. David Rylander, Lauren Hoebee, Bianca Macias, Kiyoka Wilson and Gabriela Gutierrez celebrate winning the SIFE regional competition in Dallas in April.

DENTON – The Texas Woman’s University Students in Free Enterprise (SIFE) team will compete in the SIFE USA National Exposition May 22-24 in Kansas City, Mo., following the team’s recent win at the SIFE regional competition in Dallas.

Team members are: Sandra Gonzales, a business administration major from Denton; Gabriela Gutierrez, a social work major from Dallas; Lauren Hoebee, a business administration/ management major from Denton; Callie Koerner, a business administration/management major from Pilot Point; Bianca Macias, a fashion merchandising major from Dallas; Maria Reyes, a child development major from Dickinson; Lacey Rodriguez, a business administration major from Sherman; Chaniece Small, a business administration major from McKinney and Kiyoka Wilson, a business administration/accounting major from Brownwood.

The TWU team’s outreach projects included: empowering a village in Belize by establishing a children’s library, giving scholarship funds to children to complete school and helping village women develop a business selling their crafts; hosting workshops and providing professional development support to the Denton County Friends of the Family; improving the marketing and sustainability of the Still Waters Day Spa in Denton with a $1,500 grant from Sam’s Club Step for Small Business; and partnering with the United Way of Denton County to provide free tax filing assistance to the TWU community.

“We have earned the reputation in this region as a SIFE team that consistently delivers high impact projects and professional presentations, “ said Dr. David Rylander, TWU SIFE adviser and associate professor of marketing. “We are pleased that we were able once again to show the quality of students we have at Texas Woman’s University.”

The TWU team’s 2012 regional win was its seventh in the past 13 years.

Dr. Rylander, who also is a Sam Walton Fellow, credits the team’s success to TWU Lecturer Emerita Sherrie Taylor, who has provided significant help to the team all year.

SIFE is an international non-profit organization active on more than 1,500 university campuses in more than 39 countries. SIFE teams create economic opportunities in their communities by organizing outreach projects that teach market economics, entrepreneurship, personal financial success skills and business ethics. Their projects are judged at competition on creativity, innovation and effectiveness. For more information, visit

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Amanda Simpson
Director of Media Relations

page updated 10/2/2014 10:59 AM