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Business students receive global recognition

Aerial shot of TWU's Denton campus

Texas Woman’s University business students’ international “stock” is on the rise lately, as evidenced by a top score in a globally recognized business competition for capstone projects.

For five semesters and counting, TWU has used the GLO-BUS simulation in its undergraduate capstone course, BUS 4333, commonly referred to as Business Policy. GLO-BUS is a simulated business competition designed to mimic the global business landscape with teams from colleges and universities the world over managing their own fictitious digital camera companies.

GLO-BUS measured the performance of the simulated digital camera company each student team ran over the course of the Fall 2015 semester, and among the nearly 30,000 students making up more than 9,000 teams from 257 schools in 25 countries, a team from TWU’s School of Management was tied for first on the global list in overall score. Teams are ranked weekly, with each week of the semester representing a simulated fiscal year, on their company’s simulated stock price, return on equity and earnings per share. The overall score takes all of those performance indicators into account.

The TWU team made up of current senior Ashley Phelps and December 2015 graduates Rebecca Grinnell and Chantal Nguyen had an overall score of 110 for the semester, tying with several other teams around the world for global bragging rights among all GLO-BUS participants. Both Nguyen and Grinnell graduated with marketing degrees from TWU — Nguyen magna cum laude, and Grinnell summa cum laude. Phelps will complete her degree requirements for a bachelor of business administration degree this semester.

“To have our student teams consistently appear at the top of these weekly reports speaks not only to their motivation but to their level of preparation and to the quality of instruction students get from the School of Management at TWU,” said associate professor Derek Crews, who taught the team’s Business Policy course. “The School of Management is something of a rising star; its reputation really is starting to take off.”

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Page last updated 11:20 AM, June 11, 2019