Guidelines & Resources

All advertising, banners, flyers and other materials created to promote university-related events and activities MUST be approved by the Marketing & Creative Services team prior to distribution. Email your item to Please allow three days for review and approval.

Maroon banner with TWU logo and words Boldly Go


Download the new TWU logo for use on your university materials. Be sure to follow the new visual identity standards.

Event Signage & Displays

Hosting an event for prospective students or the general community? We have signs and displays available for your use to promote your event.

Photo Services

Great visuals can convey your message faster than words. Check out the photo resources available to help you capture the right image. The university also has a PhotoShelter Gallery of images you can use for your promotional needs.

Recruitment Giveaways

Looking for giveaways with the new Texas Woman’s logo? We’ve got you covered.

Social Media Guidelines

Social media plays an important role in getting the word out about university events and activities. Be sure to read the university’s social media guidelines and register your department's accounts.


With the launch of TWU's new visual identity standards, Marketing & Communication has created new templates for all printed materials. Whether you want to add text yourself or use the MarComm Creative Services Team to design them, you’ll want to be sure you use the current, updated templates.

Web Management

Learn the latest about our new web templates and how to request updates to your website. We also provide information on how to make your documents and web content accessible, ensuring you comply with the Americans with Disabilities Act.

Promotional Items

All promotional items should be purchased from the approved vendors below regardless of the method of purchasing (purchase order or p-card). Written approval from Procurement and Contract Services is required to use vendors not listed.

Promotional items paid for by TWU should use a university or department logo where space is not an issue. You may use the name of the university in replacement of the logo when there are spatial constraints. Approved versions of the university name are Texas Woman’s University, TWU or Texas Woman’s.

However, it is still best practice to include the name or logo of the university as it promotes the university, creates brand recognition and gives your materials a unified message. If you have questions regarding the use of the logo vs. the university name you can contact

Contact information for vendors: 

C. Creations

Denton Depot

San Bay Studio

Page last updated 11:07 AM, March 27, 2019