BBA in Marketing

A student giving a presentation on social media marketing in class.

Are you looking for a career in an always changing field where every day presents a new challenge? Or, have you wondered how brands are built and communicated with customers?

Texas Woman’s University’s Bachelor of Business Administration in Marketing program will prepare you for a variety of positions in marketing such as product development, market research, management, social media and brand building. 

Under the guidance of experienced faculty, you will gain hands-on experience by working with local businesses to aid in building and implementing marketing plans and strategies—opportunities that will set you apart from your peers.

Classes are located on our Denton campus in face-to-face, online and hybrid formats.

Why Marketing at TWU?

Accredited and highly ranked

ACBSP Global Business Accreditation Logo

TWU’s College of Business is accredited by the Accreditation Council for Business Schools and Programs (ACBSP), a leading association for business education that is uniquely focused on teaching excellence and student outcomes.

Texas Woman’s also ranks 5th (tied) among U.S. universities for diversity, according to U.S. News & World Report.

A private school education at a public school price

Part of the Texas Woman’s experience is keeping costs low and education quality high:

  • Undergraduate costs at TWU are 23 percent lower than the national average
  • No. 2 in the state for adding value to student’s earning potential, according to The Economist Magazine
  • 9th among all Texas public universities at keeping college costs down, according to College for All Texans

For a breakdown of cost of attendance, check out our Tuition and Fees Estimator.

TWU does more to build women leaders

Only 5.4 percent of Fortune 500 CEOs are women, and only 25 percent of senior managers and executives within those companies are women. TWU is working to help change that.

More than 70 percent of our faculty and staff across the university are women. While COB faculty prepare you to tackle the male-dominated world of business, our outreach staff work closely with employers to bring networking and employment opportunities to campus.

For our budding entrepreneurs, TWU’s Center for Women in Business is the state’s only university center dedicated to women’s entrepreneurship and business ownership. The Center provides tools for you to succeed including access to training/coaching, funding, mentoring and networking opportunities.

TWU believes in opening doors for its students

The Career Connections Center on each campus provides advising services and tailored career planning for our students and alumni, from career advising and networking to negotiating a salary after graduation. The Career Center has also implemented Handshake, a unique resume reviewing and job opening database that works to fast-track your job search.

The COB takes it one step further with a team of Outreach and External Relations staff that work with the Career Connections Center to keep our business students in-the-know on employment opportunities and networking events.

Careers & Salaries*

With this degree, you have multiple career opportunities including:

*Median salaries, according to the U.S. Bureau of Labor Statistics

Program Requirements

In this program, you will complete 120 semester credit hours, 66 of which are required for the major. If you are a transfer students, you may use up to 42 hours from previous programs or community colleges.

A full list of courses and requirements are available in the course catalog.

Admission Requirements

See the Admissions Office for TWU admission requirements and application information.

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