James R. Lumpkin, PhD

A portrait of Dr. Lumpkin smiling in an office with diploma frames on the wall behind him.

Dean, College of Business

Professional Preparation

PhD, University of Arkansas, Business Administration (Marketing)

MBA, Stephen F. Austin University, Production/Operations Management

BS, Stephen F. Austin University, Chemistry


James R. Lumpkin, PhD, is currently Dean of the College of Business at TWU. He holds a BS in chemistry, an MBA in production management and a PhD in marketing. Dr. Lumpkin has previously served as Dean at Bradley University, Oklahoma State University, Louisiana Tech and most recently at the University of Texas at Tyler.

Before entering academia, Lumpkin worked as a chemist and in marketing research for Phillips Petroleum Company. In addition to his corporate experience, he has directed two consumer research panels – The Arkansas Household Research Panel at the University of Arkansas and the Metro-Market Mail Panel in Dallas.

Lumpkin also previously served as the president of the Academy of Marketing Science and is past marketing editor of the Journal of Business Research. He was named “Distinguished Fellow” of the Academy of Marketing Science. Lumpkin has published over 125 articles and papers and three books. He held endowed research chairs at three universities, received several grants and consulted with numerous organizations.

Representative Publications

Amyx, Douglas and James R. Lumpkin (2016). “The Interaction Effect of Ad Puffery and Ad Skepticism on Consumer Persuasion,” Journal of Promotion Management, 22(3), 403-424.

Page last updated 2:39 PM, February 18, 2020