Goal & Purpose of the ReviewThe goal of the 9 Hour Portfolio Review is to evaluate the student’s progress. It will further serve to reinforce the mission of the Visual Arts department and Graphic Design program in preparing qualified students for successful and productive professional lives and careers within a global design community. In support of this goal, all students within the graphic design program, and those pursuing a minor in graphic design, will be required to complete this review before continuing on to upper level courses. This process is similar to auditions within the departments of Music, Dance and Drama.
PrerequisitesArt 2223 Intro to Computer Based Art (Must take the Graphic Design Section)
Art 2653 Black & White Photography
Art 3243 Fundamentals of Type & Image
Art 3293 Design I: Identity & Symbols
Elements of the Portfolio1. Cover letter describing the student’s ideas about expectations and goals toward a career in graphic design
3. Online portfolio* that contains the following items:
a. Each major project from Computer Based Art (3)
b. One example of thumbnails for one project
c. All exercises and projects from Art 3243 Fundamentals of Type & Image
d. Final logos and projects from Art 3293 Design I Identity & Symbol
*Online Portfolio may use: Behance, Tumblr, Coroflot, Wordpress or Deviant Art/ DaPortfolio)
Structure of the ResumeThe resume should reflect typographic knowledge gained through coursework in typography class and should be structured chronologically. Below are some sites to assist in resume preparation.
SubmissionAn email containing the portfolio web address, attached resume and cover letter must be emailed to the Graphic Design Graduate Assistant (and therefore ‘live’) by 5:00 pm on Friday of Week 3 of the semester following completion of the required courses. The student’s name and ID# should appear in the subject line.
DeadlinesFall 2012, Friday February 1st, 2013
Spring 2013, Friday September 13th, 2013
Evaluation CriteriaAll work will be evaluated on a 100 point scale rubric based on the Student Learning Objectives from each course description. The work should demonstrate
- Proficiency in proper resolution
- Use of conceptual solutions to solve visual communication problems
- An understanding of the basics of typography including typographic vocabulary, the anatomy of letterforms and typographic measurement systems
- Ability to select appropriate type for visual communication
- An understanding of the mechanics surrounding typography including leading, kerning, posture, weight size, word spacing, alignment and line length
- An understanding of readability and legibility, font manipulation and subtlety, communication with type and typographic awareness
- Ability to relate the elements and principles of design (unity/harmony, proximity, repetition, contour/continuation, balance, emphasis/focal point, dominance, contrast, isolation, placement, pattern, rhythm, similarity, radiation, anomaly & gradation) to typography and typographic structures
- Use of typographic contrast to create visual hierarchy
- Ability to design and apply corporate graphic symbols
- Ability to produce complex and thematic communication systems from concept to completion
- Ability to effectively organize complex arrays of type and imagery
- Ability to effectively employ grid templates and typographic and visual hierarchies of information in multi-page systems to systematically organize all of the type and the image elements in a composition
- ATTENTION TO DETAIL AND STRONG CONCEPTS ARE KEY
- TYPOS IN RESUME OR ANY DOCUMENTS WILL RESULT IN FAILURE OF THE REVIEW
Evaluation ResultsThe program’s major professor, one additional instructor, and the Visual Arts Chair will evaluate each student’s materials. A completed Rubric, comments and recommendations will be returned with portfolios when reviews are complete. Students receiving a failing score on the review will be counseled individually by appointment about options for successful continuation of the program.
page last updated 5/9/2013 11:53 AM