Texas Woman’s University Media Relations Policy
The Office of Marketing and Communication is responsible for all university-based interactions with the media, including:
- Issuing all official university news releases
- Responding to or coordinating the response to inquiries from reporters*
- Issuing of all official university statements to the media
- Scheduling all official university news conferences
- Coordinating and implementing the communications response to a crisis.
To have a news release written and distributed to the media about a faculty or student accomplishment or an upcoming event in your department, etc. please contact Amanda Simpson, director of news and information at 940-898-3456, firstname.lastname@example.org or Karen Garcia, senior copywriter at 940-898-3456, email@example.com with as much advance notice as possible.
If you receive a call from a reporter, please notify Amanda Simpson, director of news and information at 940-898-3456 prior to responding to the reporter, if possible. If she is not available, contact Karen Garcia, senior copywriter or Susan Sponsler, interim director of marketing and communication, at 940-898-3456.
The Office of Marketing and Communication should be notified of a crisis or any potential crisis immediately. Please contact Susan Sponsler, or in her absence, Amanda Simpson, as soon as possible.
A crisis is defined as any emergency or controversy that could negatively affect the public perception or reputation of the university. Emergencies include fires, accidents, explosion, tornadoes and other weather-related incidents and natural disasters. Controversies include: crimes against students, faculty or staff; suicides; student demonstrations; inappropriate conduct by faculty, staff or students; academic freedom issues; fiscal irregularities; and personnel issues.
Please contact the Office of Marketing and Communication at (940) 898-3456 with any questions concerning the Texas Woman’s University Media Relations Policy.
*The TWU student newspaper The Lasso is an exception. Please visit The Lasso section in the Policy and Procedures manual for more information.
page updated 6/19/2015 2:40 PM