| Name: | Shweta Singh |
| Title: | Assistant Professor |
| Department: | School of Management |
| Phone: | 940-898-3424 |
| Email address: | ssingh2@twu.edu |
| Description of research activities: My research interests lie in the areas of customer relationship management, market segmentation, consumer search for information and B2B marketing issues. My dissertation titled ‘ Three Essays on Risk-Adjusted Customer Lifetime Values and Returns to Search’ demonstrates the importance of accounting for customer riskiness in traditional customer lifetime value (CLV) models using proprietary data from a prominent credit card company. My paper on ‘Returns to Search’ looks at the gains to consumer search for information suing survey data from the automobile industry. I am mainly interested in empirical modeling. My papers titled ‘Risk-Adjusted Lifetime Value: A New Approach to Valuing Customers’ and ‘Return to Search and Its Determinants’ are going to be presented at the INFORMS 2008 in Washington D.C. and my paper ‘Risk-Adjusted Revenue: Implications for Customer Relationship Management’ was presented at the INFORMS 2007 in Seattle. | |
| Keywords: CRM, Information Search, CLV models, B2B marketing | |
page last updated 5/9/2013 8:15 AM