| Name: | Kimberly S. Miloch, PhD |
| Title: | Associate Professor and Coordinator, Sport Management |
| Department: | Kinesiology |
| Phone: | 940-898-2592 |
| Email address: | kmiloch@twu.edu |
| Description of research activities: My research focuses on factors influencing sport consumption. Within this area, I specifically investigate fan satisfaction as a means to encourage repeat consumption and the use of sport public relations to enhance sport media management and marketing. | |
| Keywords: Sport Consumers/Fans, Sport Marketing,Sport Public Relations, Sport Fan Loyalty, Sport Management | |
page last updated 5/9/2013 8:15 AM