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Name: Kimberly S. Miloch, PhD
Title: Associate Professor and Coordinator, Sport Management
Department: Kinesiology
Phone: 940-898-2592
Email address: kmiloch@twu.edu
Description of research activities: My research focuses on factors influencing sport consumption. Within this area, I specifically investigate fan satisfaction as a means to encourage repeat consumption and the use of sport public relations to enhance sport media management and marketing.
Keywords: Sport Consumers/Fans, Sport Marketing,Sport Public Relations, Sport Fan Loyalty, Sport Management

page last updated 11/5/2014 12:25 PM