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Kines Home > Faculty & Staff > Kim Miloch
Kim Miloch

Kimberly S. Miloch, Ph.D.
Associate Professor
Interim Coordinator, Sport Management
Director of QEP Programs
Office: Pioneer Center, TWU Library
940-898-3310
kmiloch@twu.edu

Education

  • 2002, Ph.D. in Sport Management with specialization in Sport Finance and Sport Law, Florida State University, Tallahassee, FL
  • 1997, M.S. in Sport Management, Baylor University, Waco, TX
  • 1995, B.A. in Mass Communication with specialization in Public Relations, Texas State University (SWT), San Marcos, TX.

Professional Experience

  • 2008-Present: Associate Professor, Dept. of Kinesiology & Coordinator, Sport Management, Texas Woman’s University, Denton, TX
  • 2004-2008: Assistant Professor, Dept. of Kinesiology, Sport Marketing & Management, Indiana University, Bloomington, IN
  • 2001-2004: Assistant Professor, Dept. of Leadership in Educational and Sport Organizations, Sport Management, Northern Illinois University, DeKalb, IL
  • 2000-2001: Graduate Research Assistant, Sport Law, Florida State University, Tallahassee, FL
  • 1998-1999: Director of Public Relations and Game Operations, Central Texas Stampede Pro Hockey, Ltd., Belton, TX
  • 1997-1998: Assistant Director of Marketing and Communications Coordinator, USTA Texas Section, Austin, TX
  • 1996-1997: Director of Advertising and Game Day Operations, Central Texas Stampede Pro Hockey, Ltd., Belton, TX.

Research/Teaching Interests

  • Sport Consumer Satisfaction & Loyalty
  • Sport Public Relations and Media Management
  • Sport Brand Management
  • Service Quality and the Sportscape
  • Online Sport Communication

Recent Publications

  • Miloch, K. (2009, in press). Introduction to branding in sport. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
  • Miloch, K. (2009, in press). Sport brand profile - Home Depot: It’s time to . . .. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
  • Miloch, K. (2009, in press). Sport brand profile – Coca-Cola: Demand the genuine. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
  • Miloch, K. (2009, in press). Sport brand profile – FedEx Corporation: Access to the world. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
  • Miloch, K. (2009, in press). Sport brand profile – McDonald’s: I’m lovin’ it. In J. Lee Branding in sport. Durham, NC: Carolina Academic Press.
  • Pedersen, P., Kraft, P., Drane, D., & Miloch, K. (2009, in press). Sport communication, endorsement, and return on investment: A content analysis of the coverage of Tiger Woods in ESPN The Magazine.The International Journal of Sport Management & Marketing.
  • Cooper, C. & Miloch, K. (2009, in press). NCAA wrestling: Creating an understanding of fan motives at the Big Ten Wrestling Championships. International Journal of Sport Management.
  • Clavio, G. & Miloch, K. (2009). Agenda setting in minor league hockey: A strategic justification and practical guide. International Journal of Sport Management and Marketing: Special Issue on the Marketing and Management of Ice Hockey, 5(1/2), 151-161.
  • Lee, J., Miloch, K., & Kraft, P. (2008). Building the brand: A case study of Troy University. Sport Marketing Quarterly, 17, 178-182.
  • Clavio, G., Geurin, A., Miloch, K., & Pedersen, P. (2007). Sport marketing across the spectrum: Research from emerging, developing, and established scholars. Communicating in times of crisis: A case study of media management and its marketing implications. Selected papers from the fourth annual conference of the Sport Marketing Association, 2006, 15-28.
  • Pedersen, P., Miloch, K., Fielding, L., & Clavio, G. (2007). Investigating the coverage provided to males and females in a comparable sport:  A content analysis of the written and photographic attention given to interscholastic athletics by the print media. Applied Research in Coaching and Athletics Annual, 22, 97-125.
  • Pedersen, P., Laucella, P., Miloch, K. & Fielding, L. (2007). The juxtaposition of sport and communication: Defining the field of sport communication. International Journal of Sport Management and Marketing, 2(3), 193-207.
  • Pedersen, P., Miloch, K., & Laucella, P. (2007). Strategic sport communication. Champaign, IL: Human Kinetics.

Classes Teaching

  • KINS 6113 Seminar in Sport Management (Issues and Trends in Sport Management)
  • KINS 6113 Seminar in Sport Management (Financing the Sport Enterprise)
  • KINS 6113 Seminar in Sport Management (Sport Marketing)
  • KINS 6113 Seminar in Sport Management (Sport Sales and Service Management)
  • KINS 6113 Seminar in Sport Management (Sport Public Relations)

page last updated 12/19/2014 12:29 PM