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What is it? Where is it? How do I find it?

student with laptopThere is a huge hidden, or unadvertised job market.  It consists of the jobs that are not advertised publicly, and can make up 75% to 80% of the total job market.  The result is that the work you want may not be advertised at all or not advertised in traditional ways.  These positions are filled by – or created for – candidates who come to an employer’s attention through employee recommendations, referrals from trusted associates, recruiters, or direct contact with the candidate.

Where To Start

Once you have identified what it is you want from your job and your selling points (see Self Evaluations), which answers why should an employer hire you, it is then time to network and to begin a personal marketing campaign. 

  • Develop a list of personal and professional contacts.  Look to friends, business contacts, trade associations and other social organizations. 
  • Send your contacts an e-mail and/or call them on the phone.  Let them know that you are conducting a job search, and ask for suggestions or ideas that will point you in the direction of anyone they know who may be able to help continue pointing you further ahead.
  • Every link in the chain of your job search counts.

"The average job campaign looks like this: NO NO NO NO NO NO NO YES."
-Tom Jackson, an expert on the job search

Using the hidden job market is a lot of work and often requires skills that are sometimes uncomfortable for many of us. 

  • Get help from the Career Connections Center on working your plan. 
  • Attending workshops hosted by the Career Connections Center will help you get “grounded” and solve problems along the way.  The hidden job market represents a great opportunity.  If this is the case, then it’s time to start looking harder and deeper.

Printed & Electronic Resources

These may be obtained from the Career Connections Center, the TWU Library, other university libraries, public libraries, or on the Internet.

  • America’s Corporate Families & International Affiliates
  • Chamber of Commerce Directories
  • Chronicles of Higher Education
  • Complete Guide to International Jobs & Careers
  • Consultants and Consulting Organizations Directory
  • Directory of Corporate Affiliations
  • Directory of Directories
  • Dun & Bradstreet’s Business Rankings
  • Dun & Bradstreet’s Million Dollar Directory
  • Encyclopedia of Associations/ International Associations
  • Hoover’s Handbook of American Business (
  • International Directory of Company Histories
  • Moody’s Complete Corporate Index
  • National Business Employment Weekly
  • National Job Hotline Directory
  • National Trade and Professional Associations in US
  • Professional’s Job Finder
  • Standard and Poor’s Industry Surveys
  • The Directory of Executive Recruiters
  • The Internet 800 Directory (
  • The Yellow Pages (  
  • Thomas Register of American Manufacturers
  • Where the Jobs Are:  A Comprehensive Directory of 1,200
Especially For Women
  • American Association of University Women (
  • Association for Women in Science (AWIS) Newsletter
  • Pathways to Career Success for Women: A Resource Guide to Colleges, Financial Aid, & Work
  • Wider Opportunities for Women (
  • Women at Work
  • Women for Hire (
  • Women’s Issues in Higher Education
  • Women Mean Business

page last updated 1/17/2017 9:17 AM